Skip to main content

Online Purchase Trends During the U.S. Holiday Season

While it's true that more people now purchase goods and services online in America, retail sales can still be impacted by economic uncertainty and other key factors that could derail spending. Moreover, buying various consumer electronics and associated services is common during the holiday season -- so these retailer trends matter to the Technology, Media and Telecommunications sector.

comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 52 days of the November-December 2013 holiday season, showing that $42.8 billion has been spent online from desktop devices -- that's an increase of 10 percent compared to the prior year.

"The final online shopping week saw considerably softer sales than anticipated -- including zero billion dollar spending days -- although Monday and Tuesday came close," said Gian Fulgoni, chairman at comScore.

Strong momentum coming out of Thanksgiving, in addition to heavy weekend buying, suggested that America would meet or exceed expectations as long as momentum continued through the final week before Christmas.


However, the final season growth rate will ended up a few percentage points shy of what comScore had anticipated. They believe that this online holiday season was one where absolute dollar sales gains in consumer spending were held back by heavy retailer price discounting, that occurred in an attempt to stimulate consumer demand.

For the 2013 holiday season, Video Game Consoles and Accessories ranked as the top-gaining product category vs. year ago -- followed by Apparel and Accessories, Consumer Electronics (bolstered by smartphone sales), Computer Hardware (bolstered by tablet sales), and Home and Garden.

Top 10 Heaviest Online Spending Days in 2013

The season was once again led by Cyber Monday (Dec. 2) with a record $1.735 billion in desktop spending, followed by Tuesday, Dec. 3 with $1.410 billion and Green Monday (Dec. 9) with $1.401 billion.

The 2013 holiday season saw 10 days with more than $1 billion spending, but down from last year’s total of 12 individual days, reflecting the compressed calendar between Thanksgiving and Christmas that featured six fewer days of online shopping.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th