Skip to main content

Online Purchase Trends During the U.S. Holiday Season

While it's true that more people now purchase goods and services online in America, retail sales can still be impacted by economic uncertainty and other key factors that could derail spending. Moreover, buying various consumer electronics and associated services is common during the holiday season -- so these retailer trends matter to the Technology, Media and Telecommunications sector.

comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 52 days of the November-December 2013 holiday season, showing that $42.8 billion has been spent online from desktop devices -- that's an increase of 10 percent compared to the prior year.

"The final online shopping week saw considerably softer sales than anticipated -- including zero billion dollar spending days -- although Monday and Tuesday came close," said Gian Fulgoni, chairman at comScore.

Strong momentum coming out of Thanksgiving, in addition to heavy weekend buying, suggested that America would meet or exceed expectations as long as momentum continued through the final week before Christmas.


However, the final season growth rate will ended up a few percentage points shy of what comScore had anticipated. They believe that this online holiday season was one where absolute dollar sales gains in consumer spending were held back by heavy retailer price discounting, that occurred in an attempt to stimulate consumer demand.

For the 2013 holiday season, Video Game Consoles and Accessories ranked as the top-gaining product category vs. year ago -- followed by Apparel and Accessories, Consumer Electronics (bolstered by smartphone sales), Computer Hardware (bolstered by tablet sales), and Home and Garden.

Top 10 Heaviest Online Spending Days in 2013

The season was once again led by Cyber Monday (Dec. 2) with a record $1.735 billion in desktop spending, followed by Tuesday, Dec. 3 with $1.410 billion and Green Monday (Dec. 9) with $1.401 billion.

The 2013 holiday season saw 10 days with more than $1 billion spending, but down from last year’s total of 12 individual days, reflecting the compressed calendar between Thanksgiving and Christmas that featured six fewer days of online shopping.

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Top 10 CFO Priorities Require Rethinking Finance

The Chief Financial Officer (CFO) role is essential to digital business growth. While CFOs do not get closely involved in the tactical details of the digital transformation of their functions, they still recognize its strategic importance. According to the latest survey by Gartner, CFOs are faced with the challenge of balancing the need for substantive digital business innovation with financial cost control and risk management. "CFOs will be stretched thinly across many activities in 2023. The survey revealed a wide range of actions CFOs plan to either lead or be significantly involved with," said Marko Horvat, vice president at Gartner. Survey Findings: The Top Ten Priorities Cost Optimization - Cost reduction remains the top priority for CFOs as they look for ways to cut costs and improve efficiency in their operations. This includes identifying cost-saving opportunities through automation, outsourcing, and business process improvement. Business Continuity - The global C