Skip to main content

Mobile Gambling Upside will Reach $62 Billion by 2018

Going mobile is a key strategy for many leading providers within the online gambling space. For countless others, mobile will assume a greater role in the short to medium term -- and that's not surprising, given how other apps have leveraged the mobile channel.

Juniper Research has found that annual wagers via mobile phones and media tablets on casino-type gambling and poker games are expected to reach $62 billion globally by 2018 -- that's a sixfold increase on the $10 billion wagered last year.

According to their latest market study, the primary driver will be legalization of selected online gambling services in the previously untapped U.S. market, which is expected to see a host of service launches over the next five years.

Juniper believes that successful mobile casino launches in U.S. markets such as Nevada, New Jersey and Delaware, will prompt other states -- those currently adopting a ‘wait-and-see’ stance -- to begin legislating for online or mobile gambling.

Furthermore, service providers that enter the U.S. market will be required to optimize gambling solutions for mobile users from the outset, given the large appetite for content on handsets/tablets which already exists in this market.


How Free-to-Play Games Revealed the Demand

Globally, gambling operators have also been spurred to develop sophisticated mobile casino solutions by the apparent success of free-to-play casino games on a variety of mobile devices.

Although these games do not serve as direct competitors to real-money gambling providers, they have demonstrated how immersive games -- such as slots and poker -- can be on a mobile device.

Furthermore, despite the fact that consumers cannot win money on these titles, several -- including Big Fish Casino, Poker by Zynga and Slotomania -- are among the highest grossing games on the Apple App Store through consumer purchases of virtual currency.

However, Juniper found little evidence that the traditional Government-run lotteries were keen to expand via the mobile channel.

"Lack of competition in the lottery space has meant that there has been little incentive to innovate. Realistically, only if retail outlet ticket sales slump will providers be motivated to push distribution through online and mobile channels," said Siân Rowlands, research analyst at Juniper Research.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp