Skip to main content

Sports, Fitness and Wellness Drive Wearable Computing

As the potential for smart wearable devices continues to draw new entrants into the market, it is the sports and healthcare functionality that seems to dominate shipments and drives future wearable device adoption.

Today, the most popular device functionality is heart rate monitoring with close to 12 million devices shipped in 2013, according to the findings from the latest worldwide market study by ABI Research.

These are primarily single function devices that communicate with nearby hubs such as smartphones or activity sports watches.

Pedometers and activity trackers were the next two most popular devices, accounting for around 16 million devices combined in 2013.

"The market for wearable computing devices is driven by a growing range of wireless connected wearable sports, fitness and well-being devices," said Jonathan Collins, principal analyst at ABI Research.

Heart rate and activity monitors will outpace shipments of smart watches and glasses for some years to come and they will also provide the essential foundation for the development of the broader wearable market.

Major consumer device players including Google, Samsung, and Sony have all launched wearable devices in the past year, with Apple widely expected to follow suit this year.

Despite the interest and appeal for smart watches and glasses, vendors such as Garmin, Polar, Nike, FitBit and a host of others will continue to ensure that sports and activity sensing remains a key wearable device format well through 2019.

ABI believes that, given the emerging trends in this nascent marketplace, over the next five years wearable devices will increasingly move into healthcare services as well.

Sports, fitness and wellness devices will increasingly be augmented by connectivity to the emerging number of smart watches and glasses devices that become available over the next five years. Likewise, general use wearable devices will increasingly support aspects of health monitoring.

"The interplay between health monitoring and wearable devices will be crucial in the development of both these markets," adds Collins.

Popular posts from this blog

GenAI Upside for Marketers and Salespeople

The global marketing and sales landscape is evolving rapidly. New business technology is a game-changer, promising to automate tedious tasks and unlock new levels of optimization. But is the market truly ready to embrace this technology? IDC predicts that by 2026, half of medium-sized businesses in the Asia-Pacific region excluding Japan (APEJ) will be using Generative AI (GenAI) based applications to automate and optimize marketing and sales processes. According to their latest worldwide market study, 47 percent of the midmarket segment in APEJ is already either exploring potential use cases or investing in GenAI tools. SMB Generative AI Market Development Also, 43 percent of companies in the midmarket segment anticipate that the technology will have the most impact on commercial marketing applications. Small and Medium-Sized Businesses (SMBs) and midmarket segments in APEJ have taken notice of the GenAI potential to revolutionize workflow in various industries. However, companies ar