Skip to main content

The Mobile Online Viewing Trend is Disrupting Pay-TV

As excitement builds for the upcoming Mobile World Congress next week, an explosion of mobile internet applications -- as an example, online video entertainment consumption -- will be a key topic for discussion at the event proceedings.

Despite continued growth of online video viewing on connected consumer electronics (CE) devices and expanding platform options -- such as Google Chromecast and new consoles from Microsoft and Sony -- annual increases in mobile online viewing (via tablets and smartphones) are higher than any other category.

Worldwide mobile views already constitute over 20 percent of the total in 2013, and this share will continue to grow -- more than doubling during the five year forecast window, according to the latest market study by ABI Research.

Pay-TV services will continue to serve as the primary video entertainment solution for many people, but overall time spent watching OTT online video is expected to pass 21 hours per month by 2019 -- that's up from 12.7 hours in 2013 (worldwide average among online video viewers).

Notebook personal computers, however, will remain relevant as many expect these devices to continue serving as the primary viewing device during the workday hours -- while media tablets secure the most views in the evening.

Connected CE tends to see more traffic in the early evening when families often share viewing time. The implications are significant for the legacy television program consumption model, because this on-demand OTT video viewing replaces traditional linear or DVR TV viewing.

"Along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video. Short form video, for instance, is quickly becoming the domain of mobile devices," said Sam Rosen, practice director at ABI Research.

For connected CE it's less about failing to compete with mobile, than it is a reflection of consumer lifestyles and how it dictates which devices are used and when.

Mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household -- be it multiple household members each watching on mobile screens, or multitasking while sitting in front of the TV screen.

In addition, as pay-TV services continue to extend the reach of multi-screen services we expect more content, like live sporting events, to play an increasing role on mobile devices.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

Precision Medicine Spend to Reach $132.3 Billion

Precision Medicine uses molecular info to extract the optimum medical method from diagnostic protocols, by merging the impact of environmental and genetic factors. Data access is essential, with genetic metabolic and clinical data used to build a fuller picture of a patient's biology. Moreover, the primary aim of precision medicine is to design and optimize a pathway for diagnosis, therapeutic intervention, and prognosis, using large biological datasets. Personalized, evidence-based medicine uses stored health data, which includes patient diagnosis, laboratory work, insurance claims, and demographic information. The results enable healthcare providers to predict and prevent some illnesses. Precision Medicine Market Development According to the latest worldwide market study by Juniper Research, the total investment in precision medicine will reach $132.3 billion globally by 2027 -- that's increasing from only $35.7 billion in 2022. The significant market growth of 270 percent is