Skip to main content

Worldwide Notebook PC Market Favors Low-Cost Models

As previously reported, the prior global adoption of ultrabook PCs has been underwhelming. Regardless, there is some residual demand for these expensive devices. An estimated 12.3 percent (22.5 million devices) of the notebook PC shipments in 2013 (182.7 million) fit into the ultra-portable segment, according to the latest market study by ABI Research.

In total, the year-on-year growth of ultra-portable PCs reached 100 percent from 2012 to 2013. But that's still a relatively small part of the overall worldwide personal computer marketplace.

"Across 24 countries tracked in November 2013, we found average ultra-portable PC selling prices ranging from $940 to $1540 with the majority of models offered above $1200 in each country," says Jeff Orr, senior practice director at ABI Research.

The average selling prices (ASP) suggest ultra-portables -- including the convertible and detachable 2-in-1 configurations -- remained at the high-end of the notebook PC category exiting 2013.

Beyond Apple’s MacBook Air running MacOS, the bulk of ultra-portable PCs are powered by the Microsoft Windows 8 operating system, which according to ABI's assessment suffered fits and starts during 2013 -- due to usability issues and poor first impressions by early adopter audiences.

A revision, Windows 8.1, was released in the second half of the year to address these concerns, though popular opinion suggests many considering a refresh to their existing systems are willing to wait for the hiccups to be worked out before making a financial commitment.

And, with competitive media tablet prices consistently declining year-over-year, many people that are still reeling from a global recession are willing to experiment with the very capable low-cost cloud-centric form factor of an affordable tablet device.

Moreover, looking ahead, ABI Research expects 4G LTE mobile broadband to become a standard feature differentiator for the mobile network operator channel, enhancing its selling opportunity beyond smartphones.

"As LTE reaches critical mass for network coverage, markets will be able to abandon 3G mode compatibility and carriers will readily shift toward LTE-only modems in data-centric computing applications," adds Orr.

By 2015, North America will relinquish the regional lead for ultra-portables as Asia-Pacific pushes forward due to market saturation in the early adopter countries.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno