Skip to main content

High Demand for Skilled Mobile Search Marketing Talent

As the wealth of information and content available online continues to grow at a rapid pace, the environment becomes increasingly difficult for people to navigate. Also, the challenge for online content providers is to ensure their best information assets are being found by their target buyers.

Savvy marketers are already utilizing the mobile channel to reach their key target stakeholders online. Why now? Smartphones and media tablets are already mainstream devices that are increasingly being used for the search and discovery of online information -- often just-in-time to make purchase decisions.

Juniper Research has revealed that by 2018, the total advertising spend on mobile search and discovery will reach $16.8 billion -- that's up from an estimated $6.4 billion in 2013.

According to Juniper's latest global market assessment, while mobile web search will continue to account for the majority share of advertising spend, ads in local search applications will be the fastest growing market segment.

Moreover, the more progressive companies will utilize content marketing and advanced SEO practices to make their information available and rank highly in organic search results -- rather than just rely upon paid advertisements.


The Next Generation of Search Marketing

Juniper believes that growth in local app advertising spend is being fueled by improvements to, and wider deployments of, location-based technologies such as GPS and smartphone map apps.

They argue that this makes it easier for advertisers to target nearby users, who are typically further along the purchase funnel if they are performing a local search.

Augmented Reality Search, a subset of local search, will also see strong growth as awareness of the technology grows, albeit from a very small base.

Converting Mobile Taps into Revenue Streams

Nevertheless, optimization for mobile devices remains a key concern for users, search engine application developers and advertisers alike.

The market study highlighted the issue where potential conversions have been frustrated by sites which are ill-equipped for mobile browsing or online purchase.

It stressed that not only is the mobile advertising then wasted, but that a single poor experience can cause a brand or retailer to lose a customer to a competitor.

That's why more marketers are converting their site to a responsive web design -- one that adapts to the screen size of the users device and thereby improving the viewing experience. That's also why developer talent with proven mobile channel skills are in such high demand.

Other key findings from the study include:
  • North America recognized the greatest advertising spend on mobile search in 2013, however it will be surpassed by the Far East and China in 2018.
  • Both search engines and device manufacturers will work to develop natural language search solutions, leading to increased usage of intelligent personal assistants such as Apple Siri.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,