Skip to main content

How Mobile Business Apps are Increasing Productivity

Prepackaged mobile applications reached a plateau during 2013, but with more exciting advancements expected in 2014, North American companies are once again deploying a wide array of mobile worker software.

According to the latest market study by Frost & Sullivan, 48 percent of business decision makers report that their companies already deploy one to ten apps for employees on mobile devices.

They also found that the mobile app viewed as "most necessary" by businesses is wireless email, followed by mobile sales force automation.

The Frost analysis measures the current use of and future decision-making behaviors toward mobile enterprise apps -- specifically mobile asset tracking, mobile sales force automation, mobile workforce management, and wireless email solutions.

Convincing companies of the fundamental business necessity of mobile worker app solutions is critical to a provider's success.

Specifically, among the four mobile apps featured in this research, a "very necessary" attitude positively impacts adoption (current and planned) rates by as much as 41 percent.

"Today's businesses cite increased efficiency and productivity as their top reasons for providing mobile apps to their employees," said Karolina Olszewska, customer research analyst at Frost & Sullivan.

However, softer benefits such as enhanced customer engagement and improved collaboration also rate highly among the survey respondent's reasons for implementation.

Among the deterrents to implementation, the most prominent reasons were concerns regarding the security of company and customer data as well as the potential high cost of implementation.

Although pricing remains stable, with minor tweaks, app providers are showing a greater willingness to offer discounts for contractual commitments. In this scenario, service level agreements (SLAs) are receiving considerable attention.

"This is a fragmented market with many stakeholders," noted Olszewska. "Mobile app developers tend to be small and scattered, so direct sales are an insufficient strategy on their own. The correct channel partners are a key requirement for success."

Additionally, stakeholders must continue to clarify the business benefits of their mobile solutions, especially the hard- and soft-dollar return on investment experienced by current mobile app users.

Frost believes that participants not only must cater to sophisticated end-user demands with custom work and smart devices, but simultaneously must find an approach to mobile worker apps that is flexible and cost-effective (hosted, or non-native).

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Secure Microcontroller Market to Reach $2.2 Billion

In spite of the volatile global semiconductor industry being plagued by ongoing macroeconomic and political disruption issues, the secure microcontroller (MCU) market should continue to prosper. While the forecasted total available market has contracted -- especially in the smart home, retail, advertising, and supply chain spaces -- secure MCU shipments will likely be temporarily affected.  According to the latest worldwide market study by ABI Research, the secure microcontrollers market will grow to reach $2.2 billion by 2026. Secure Microcontroller Market Development "In part, this is due to the niche nature of security demand which commands a higher value proposition," says Michela Menting, research director at ABI Research . In the short term, potential supply chain issues due to trade embargoes and global COVID-19 pandemic quarantines at manufacturing sites will affect availability. Yet, demand for security, especially in general purpose microcontrollers, will ensure the