Skip to main content

More Open Hybrid Clouds will Have a Chrome Lining

The confluence of hybrid cloud services -- based upon open source technologies like OpenStack -- and low-cost high-value Chrome OS notebook PCs is going to become a powerful combination that will gain momentum in 2014 and beyond. Here's an example of that key trend in motion.

An estimated 2.1 million Chromebooks shipped in 2013 with nearly 89 percent of total shipments reaching North America, according to the latest global market study by ABI Research.

As Chromebook shipments expand globally, ABI Research now forecasts an increase of 28 percent CAGR to 11 million units in 2019.

“ABI Research tracked Chromebooks across six regions and found the average selling price (ASP) to be $338,” said Stephanie Van Vactor, research analyst at ABI Research.

ABI believes that this truly budget-driven device is a disruptive force to the portable PC market. The ASP and shipment growth of Chromebooks shows the market responding to products for the budget conscious -- a reaction from a slowly reviving economy along with interest from the education business vertical.

Beyond Chromebooks, ABI Research found the broader portable PC market continuing its struggle to regain market growth. In particular, the grand plan for Microsoft and Intel to propel expensive Ultrabook PCs to new heights failed to materialize in the marketplace.


The ultra-portable segment, which is powered by the Windows 8 operating system and includes the versatile 2-in-1 configurations, saw minimal growth during 4Q 2013 -- even after the usual buying boost during the holiday season.

ABI Research also saw the ASP of ultra-portables decline in 2013 by 7.4 percent year-over-year. ABI now predicts that ASPs will continue to decline through 2019 -- as competition for share of wallet from mobile devices and other form-factors continues.

Looking ahead, ABI expects that cost, connectivity, and greater reliance on cloud services to be driving forces in growth for some ultra-portable PCs.

Chromebooks have the potential to change the market. But while many consumers and business IT buyers are undecided about how they will embrace the whole "Cloudbook" phenomenon, they're nonetheless intrigued by the notion that Open Hybrid Clouds and hosted software applications is the savvy trajectory.

"There are many events that can shift the market in 2014, including the EOL of Windows XP, the adoption of Chromebooks, and a stronger focus on web and cloud services," adds senior practice director, Jeff Orr. "How consumers and business audiences respond to these changes will impact the trajectory of the market."

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc