Skip to main content

Why Mobile Content Marketing Expertise is Not Optional

If you're an American digital marketing practitioner and you're not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.

Review the latest market study findings and see for yourself -- mobile content marketing matters.

comScore reported the key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the number one smartphone platform with 52.1 percent platform market share.

Google Sites continue to rank as the top mobile media property, while Facebook was the top individual app. Meanwhile, Yahoo has expanded its mobile audience reach and now ranks as the second largest mobile media property in America.

Exploring Smartphone OEM Market Share

163.2 million people in the U.S. owned smartphones (68.2 percent mobile market penetration) during the three months ending in February -- that's up by 7 percent since November.

Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November). Samsung ranked second with 27 percent market share (up 1 percentage point), followed by LG with 6.8 percent (up 0.3 percentage points), Motorola with 6.3 percent and HTC with 5.4 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November), followed by Apple with 41.3 percent (up 0.1 percentage points), BlackBerry with 2.9 percent, Microsoft with 3.4 percent (up 0.3 percentage points) and Symbian with 0.2 percent.


Top Smartphone Properties and Applications

Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage), followed by Yahoo Sites (85.7 percent), Facebook (85 percent) and Amazon Sites (64.9 percent).

Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (52.1 percent), Google Search (49.8 percent) and YouTube (48.4 percent).

Given these latest market study findings, the business case is both clear and apparent -- mobile content marketing is not an optional activity for savvy marketers.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul
Read more

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ
Read more

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year
Read more