Skip to main content

167.9 Million Americans Now Own a Smartphone

Mobile internet usage and digital media consumption in America continues to be driven by the growing number of subscribers with smartphones. comScore released market data for key trends in the U.S. smartphone industry for April 2014.

Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the number one smartphone platform with 52.5 percent platform market share.

Once again, Facebook was ranked as the top individual smartphone application.

Smartphone OEM Market Share

167.9 million people in the U.S. owned smartphones (69.6 percent mobile market penetration) during the three months ending in April, up 5 percent since January.

Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers.

Samsung ranked second with 27.7 percent market share (up 1 percentage point from January), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in April with 52.5 percent market share (up 0.8 percentage points from January), followed by Apple with 41.4 percent, BlackBerry with 2.5 percent, Microsoft with 3.3 percent (up 0.1 percentage points) and Symbian with 0.2 percent.


Top U.S. Smartphone Applications

Facebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play (50.9 percent), YouTube (49.7 percent) and Google Search (48.3 percent).

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...