Skip to main content

167.9 Million Americans Now Own a Smartphone

Mobile internet usage and digital media consumption in America continues to be driven by the growing number of subscribers with smartphones. comScore released market data for key trends in the U.S. smartphone industry for April 2014.

Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the number one smartphone platform with 52.5 percent platform market share.

Once again, Facebook was ranked as the top individual smartphone application.

Smartphone OEM Market Share

167.9 million people in the U.S. owned smartphones (69.6 percent mobile market penetration) during the three months ending in April, up 5 percent since January.

Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers.

Samsung ranked second with 27.7 percent market share (up 1 percentage point from January), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in April with 52.5 percent market share (up 0.8 percentage points from January), followed by Apple with 41.4 percent, BlackBerry with 2.5 percent, Microsoft with 3.3 percent (up 0.1 percentage points) and Symbian with 0.2 percent.


Top U.S. Smartphone Applications

Facebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play (50.9 percent), YouTube (49.7 percent) and Google Search (48.3 percent).

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our