Skip to main content

BYOD Drives ​Mobile Application Management Demand

​Mobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions that are more flexible than traditional mobile device management (MDM). Furthermore, open source software projects are starting to gain momentum.

OpenMEAP is the first open source HTML5 mobile application platform that enables businesses and consumers with no programming experience to easily create, manage and deploy mobile applications that are automatically optimized for every device -- including desktops, smartphones, and tablets.

Currently, MDM solutions comprise over 60 percent of enterprise mobility management solution users, according to the latest global market study by ABI Research.

However, by the end of 2019, MDM share will drop to a bit more than 30 percent and MAM will command the lion's share at over 60 percent.

Thanks to large growth in the Asia-Pacific region, MAM will supplant MDM as the preferred enterprise mobile management choice.

"MDM is a tool being reserved more for corporate-liable devices, while MAM is a mobility solution for the masses, or employee-owned devices associated with BYOD," said Jason McNicol, senior analyst at ABI Research.

For employees to embrace enterprise mobility initiatives and more importantly policies, more flexible yet secure solutions are mandatory. Hence the growing demand in MAM solutions.

ABI Research has identified three different MAM groups. MAM 1.0 consists of enterprises like App47 and Apperian focusing on app stores and app development platforms.

MAM 2.0 is comprised of vendors like Mocana, IBM-Fiberlink and VMware-AirWatch that provide more wholistic app solutions and mobility services.

The newest group MAM 3.0 is a workspace management solution, like AT&T Toggle or Citrix.

"MAM has evolved from a MDM side-kick role to a more important, central role for enterprise mobility," McNicol continues. "Impacting this shift is the growing integration of security in MAM solutions."

Initially MAM was more focused on app development and deployment tools with limited attention to security. Now, app security is just as important as usability and scalability. These advances in security have really aided the MAM evolution and growing market acceptance.

Popular posts from this blog

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

Virtual Reality Market Set to Reach $100 Billion

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien