Skip to main content

Automobile Telematics Apps will Mainstream in 2018

Automobile telematics can be defined as the use of wireless technologies and in-vehicle IT to relay information to and from vehicles -- with the aim of improving the driver experience or providing additional information and analysis to the driver.

Telematics can be applied to a number of different situations, involving communication with external infrastructure, communication within the vehicle itself, or to digital media content, connected devices and associated mobile cloud services.

According to the latest market study by Juniper Research, the telematics sector has found that the number of in-vehicle apps in use is expected to reach 269 million by 2018, representing a more than five-fold increase on 2013.

Study findings indicate that growth will be fueled by solutions such as Apple CarPlay, which will promote in-vehicle apps to the mainstream. Moreover, app integration will be facilitated as standardized approaches like MirrorLink are adopted this year by OEMs, content providers and automotive entertainment specialists.

"By 2018 most new vehicles will come with integrated apps as standard," says Anthony Cox, associate analyst at  Juniper Research. "After-market app integration will also be commonplace, as head-unit manufacturers launch increasingly sophisticated devices."


However, as with smartphone apps, only a small proportion of these automotive software applications will create revenues for their creators, even though they will enhance the driving experience.

The market study found that although the integration of apps into the vehicle will have a profound effect on traditional monetization models, two factors will favor embedded telematics.

Firstly, regulatory initiatives such as the eCall driver safety project and Brazil’s regulation Contran 245 governing stolen vehicles, will guarantee the take-up of embedded telematics in several key geographical regions.

Secondly, it's argued that the ability to split the telematics service charges -- pioneered by major mobile network operators, systems integrators and the GSMA -- will allow for granular billing of infotainment and other services.

This will particularly be the case as multimedia streaming and other advanced wireless services become available in developed markets through 4G LTE adoption.

Nevertheless, Juniper claimed that widespread smartphone tethering and in-vehicle apps would continue to drive down the price of the vehicle manufacturer's own embedded telematics infotainment services.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp