Skip to main content

How the Mobile App Economy is Fueled by Developers

Mobile internet application developer ecosystems are an enabler of new business models. They are the essential catalyst for growth, as subscriber traffic for mobile broadband services and associated internet access reaches a 36 percent compound annual growth rate (CAGR) in the near future.

This growth is good news for telecom network operators and over-the-top (OTT) application providers which are continuously looking to keep subscribers happy and provide a better user performance -- in spite of network congestion.

All of which has the potential to increase revenue for network operators and OTT providers within the $1 trillion global mobile services marketplace.

In order to prosper in this rapidly evolving market, ABI Research believes telecom service providers must focus their attention on securely exposing services internally and to external partners and their applications.

Turning network services into resources that are easily accessed via the application programming interface (API) is the future for all enterprises, including mobile service providers.

In order to be successful in API initiatives, telcos need to consider developers as value added application resellers, and therefore the business models of telco APIs must align with the business models of mobile software developers.

It is important for operators to develop a successful API strategy that can provide telcos with the possibilities to attract new customers, cherish existing ones, increase operational efficiency and boost innovation.

"Carriers worldwide recognize, that by collaborating with partners, using APIs can be applied to generate new sources of revenue, to drive innovation, increase competitiveness, and retain and attain new customers," said Sabir Rafiq, analyst at ABI Research.

Companies who release their API often do so as part of a larger software development kit (SDK) that includes the API, and programming tools that will help the developer.

Mobile operators such as AT&T, Deutsche Telekom, Orange, Vodafone, and Infrastructure vendors such as Ericsson, Huawei, Cisco, Alcatel-Lucent, and Nokia open up APIs for developers to use and create features that make their applications more favorable in return.

Developers are also keen on using operator APIs, such as handling billing for the developers, which ultimately reduces the costs of development and delivers a better service.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

Retail Transformation Gains New Momentum

Forward-thinking retailers now have a bright future. In contrast, those that failed to enhance their business model via digital transformation have struggled, declined, and their assets were eventually liquidated. The key difference between these two business outcomes is applied strategic foresight. Even as the world continues to emerge from a global pandemic, retail is growing at levels not seen in the last two decades. Retail sales grew by 7 percent in 2020 and by over 14 percent in 2021, which is in stark contrast to the 3.7 percent annual growth between 2010 and 2019. The increased demand for retail has put a strain on supply chains and retail operations worldwide. As a result, retailers and stakeholders are turning to automation solutions such as mobile robotics for operational ease. Retail Transformation Market Development According to the latest market study by ABI Research, worldwide commercial robot revenue in retail stores will have a Compounded Annual Growth Rate (CAGR) of o