Skip to main content

173 Million Americans Now Own a Smartphone

Perhaps Apple will introduce a new and better value iPhone this week that will help them regain lost market share in the U.S., as more people continue to choose a lower-cost Google Android-based device.

Meanwhile, comScore has released data from their latest market study, reporting key trends in the U.S. smartphone industry for July 2014.

Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share, while Google Android led as the number one smartphone platform with 51.5 percent platform market share.

Once again, Facebook ranked as the top individual smartphone software application. And, Google has claimed four of top five most popular smartphone apps in America.

Smartphone OEM Market Share

173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July -- that's up by 3 percent since April.

Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April).

Samsung ranked second with 28.4 percent market share (up 0.7 percentage points), followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in July with 51.5 percent market share, followed by Apple with 42.4 percent (up 1 percentage point from April).

Microsoft followed with 3.6 percent (up 0.3 percentage points), BlackBerry with 2.3 percent and Symbian with 0.1 percent.

Leading Smartphone Software Apps

Facebook ranked as the top smartphone application, reaching 71.6 percent of the app audience, followed by YouTube (53.7 percent), Google Play (51.7 percent) and Google Search (47.5 percent).

Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A