Skip to main content

Streaming Media Players Still Popular for Online Video

The low-cost set-top boxes used with over-the-top video entertainment services, such as Netflix and Hulu, were instrumental in early market development -- prior to the availability of internet-enabled Smart TV sets. Market demand is still strong.

Streaming media players were added to 6 million American homes over the past year, increasing ownership penetration to 17 percent of U.S. Internet households in the second quarter (Q2) of 2014, according to the latest market study by The NPD Group.

Moreover, streaming media player ownership is expected to increase to 39 percent of U.S. Internet households by the beginning of 2017.

The current, and future, penetration increases are being driven by three main factors; more brands in the market, more software apps, and lower device prices.

"In its infancy, the streaming media player market had two major players driving growth; Apple and Roku – now we have four relevant hardware manufacturers with the addition of Amazon Fire TV and Google Chromecast," said John Buffone, executive director at NPD.


NPD believes that content is what's going to bring these devices to the next level. It's not just necessary to be able to stream popular video services such as Netflix and Hulu.

Device manufacturers must also have the ability to attract a wide array of content owners and developers to build apps for their platforms – which is the direction Apple, Roku, Google, and Amazon are taking with their devices.

Even with all of the upgrades to these devices, prices are coming down, making them more attractive. The average price of a streaming media player dropped from $88 in 2012 to $61 in the first half of 2014, according to the NPD market assessment.

"The decline in price was initiated by Google with its $35 Chromecast, and it wasn't long before others, like Roku, responded competitively with solutions such as its HDMI streaming stick for $49," said Buffone.

Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to media apps on TV. It's quickly becoming a great new channel content owners can use to grow the audience for popular TV shows, movies and more.

Popular posts from this blog

Big Data Analytics Revenue to Reach $215.7 Billion

Across the globe, more leaders seek actionable insight from the customer data they've stored in huge data lakes. Worldwide spending on big data and business analytics (BDA) solutions is forecast to reach $215.7 billion in 2021 -- that's an increase of 10.1 percent over 2020, according to the latest worldwide market study by International Data Corporation (IDC). Moreover, BDA technology investment will likely gain momentum over the next five years as the global economy recovers from the COVID-19 pandemic. The compound annual growth rate (CAGR) for global BDA spending over the 2021-2025 forecast period will be 12.8 percent. Big Data Analytics Market Development "As executives seek solutions to enable better, faster decisions, we're seeing relatively healthy BDA spending across all industries. Leveraging data for insights into everything from internal business operations to the customer journey is top of mind and of strategic importance," said Jessica Goepfert, vice

Why Cloud Fuels Net-New Digital Business Growth

CEOs and Line of Business (LoB) leaders seek the fastest path to meaningful digital transformation advancement. Meanwhile, investment trends in cloud computing infrastructure continue to expand the capabilities, accelerating growth across all segments within the public cloud services market. According to the latest worldwide market study by Gartner, the four key trends are cloud ubiquity, regional cloud ecosystems, sustainability or carbon-intelligent cloud, and automated programmable cloud infrastructure. "The economic, organizational and societal impact of the pandemic will continue to serve as a catalyst for digital innovation and adoption of cloud services," said Henrique Cecci, senior research director at Gartner . "This is especially true for use cases such as collaboration, remote work, and new digital services to support a hybrid workforce." Global Cloud Computing Market Development Hybrid, multi-cloud and edge computing environments are growing and setting

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente