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Why Bold Leadership will Drive the Internet of Things

The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.

While IT executives are evenly split on the question of whether IoT is reality or hype, CompTIA asserts that the complex mix of hardware, software and professional services in the IoT ecosystem could create a high probability of upside growth for the industry.

"Many IoT elements are rooted in traditional IT components, which is good news for IT companies experienced in building and linking complex systems," said Seth Robinson, senior director, technology analysis, CompTIA.

He added, "At the same time, we're likely to see the emergence of many new firms focused on specific aspects of these systems, such as devices and data analysis. The true value of IoT will come from the combination and connectivity of all pieces."

It's also likely that bold leaders will quickly emerge and they will set the pace for continued momentum, particularly as it relates to concerns about regulatory compliance.

Decisive Leaders vs Hesitant Followers

The CompTIA survey data reveals an element of uncertainty around IoT, likely causing some to withhold judgment until the IoT ecosystem further matures. Meanwhile, as the gutless flock of me-too vendors sit on the sidelines, the pioneers will confidently move forward with their market development strategies.

Besides, while IT industry as a whole sits at the center of developing, supporting and maintaining IoT, revenue and value is open to any vendor that will demonstrate a compelling point of view.

Today's IoT marketplace presents savvy and decisive leaders with the prospect of exploring innovative approaches -- now, before the hesitant followers enter the arena.

According to the CompTIA assessment, IT executives identified several areas where they expect IoT to have the greatest impact and deliver value in the long term. Those areas include:

  • Creating new revenue and business opportunities from connected systems (e.g., smart cities, connected vehicles).
  • Controlling and monitoring newly connected pieces of equipment.
  • Collecting new streams of data.
  • Adding intelligence to previously "dumb" objects and systems.
  • Gathering contextual information about customers.

"The true value of IoT lies not just in the data being generated and captured, but through the services that protect the data, perform the analysis and present findings in a usable way," Robinson concluded.

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