Skip to main content

American Smartphone Growth Softens to 1 Percent

Looking at the 2015 outlook, the focus in the American mobile service provider marketplace is slowly shifting from smartphone devices to software applications -- it's all part of the ongoing Mobile Cloud services trend.

According to the latest market study by comScore, the key trends in the U.S. smartphone industry for September 2014 demonstrate how the market is now fully saturated, with minimal new growth.

Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the number one smartphone platform with 52.1 percent platform market share.

Meanwhile, Facebook ranked as the top individual smartphone app. However, Google had the most apps, by far, within the top ranking app list for September 2014.

Smartphone OEM Market Share

174 million people in the U.S. owned smartphones (72 percent mobile market penetration) during the three months ending in September -- that's up by just 1 percent since June.

Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung ranked second with 29 percent market share (up 0.4 percentage points from June), followed by LG with 6.9 percent (up 0.5 percentage points), Motorola with 5.4 percent and HTC with 4.4 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in September with 52.1 percent market share (up 0.2 percentage points from June), followed by Apple with 41.7 percent, Microsoft with 3.6 percent (up 0.2 percentage points), BlackBerry with 2.3 percent and Symbian with 0.2 percent (up 0.1 percentage points).

Top Smartphone Applications

Facebook ranked as the top smartphone app, reaching 72 percent of the app audience, followed by YouTube (51.5 percent), Google Play (51.1 percent) and Google Search (47.3 percent).


Popular posts from this blog

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o

National 5G Wireless Network Global Competition

Nothing can stop the continued growth of global wireless communications. Despite a slight decline in the worldwide mobile subscriber base resulting from the COVID-19 pandemic, mobile network operators across different markets continue to expand fifth-generation (5G) infrastructure deployments. By the end of 2020, 264 million subscriptions were achieved. According to the worldwide market study by ABI Research, the 5G market will continue to accelerate and reach 2.6 billion subscriptions -- that's a significant contribution to mobile network operator revenue of $942 billion in 2026. 5G Wireless Network Market Development Driven by the investment of local network operators, China is a leader of the 5G market, holding more than two-thirds of worldwide 5G subscriptions at present. The United States is second in 5G adoption with more than 50 million subscribers, followed by the leading markets in Japan and South Korea. "Operators' effort to expand 5G networks, combined with qui