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Growing Upside Opportunities for Wi-Fi-as-a-Service

Initially most incumbent mobile network service providers resisted the inclusion of Wi-Fi connectivity within the smartphones that they offered to their subscribers. Today, most informed service providers have embraced the benefits of Wi-Fi technology and the upside potential of Mobile Cloud service strategies.

The pieces of the mobile network service provider Wi-Fi puzzle are falling into place as the standardization process speeds up with the recent updates on Hotspot 2.0 and commercial Next Generation Hotspot deployments counting more than 12 networks worldwide.

According to the latest global market study by ABI Research, the increasing appetite for Carrier Wi-Fi solutions will result in revenues growing to nearly $8 billion by 2019.

The main vendors in this emerging market market include Cisco, Ruckus Alcatel-Lucent, Nokia, and Ericsson.

Asia-Pacific is the top region in number of installed Wi-Fi hotspots while Europe and North America continue to grow their networks through the use of community hotspots.

Broadband service providers such as BT, Liberty Global, and Comcast are advertising millions of public hotspots, thanks to switching on the dual-access feature in their massive home gateway deployments.

"This is a cost-effective way to increase public network coverage and add value for customers while also market a bigger network to attract new businesses and customers," said Ahmed Ali, research analyst at ABI Research.

Mobile network operators have started turning to Wi-Fi for voice support in addition to data which further increases the value of public hotspots.

Examples include AT&T, Verizon, T-Mobile, and EE which are either currently offering Wi-Fi calling services or planning to do so in 2015.

"While the evolving role of Wi-Fi encourages mobile operators to invest more in their Wi-Fi networks, it also attracts other types of operators like MSOs, Wi-Fi aggregators, and even Muni-Fi network operators to profit from the market through roaming and Wi-Fi-as-a-Service deals," continues Ali.

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