Skip to main content

Growing Upside Opportunities for Wi-Fi-as-a-Service

Initially most incumbent mobile network service providers resisted the inclusion of Wi-Fi connectivity within the smartphones that they offered to their subscribers. Today, most informed service providers have embraced the benefits of Wi-Fi technology and the upside potential of Mobile Cloud service strategies.

The pieces of the mobile network service provider Wi-Fi puzzle are falling into place as the standardization process speeds up with the recent updates on Hotspot 2.0 and commercial Next Generation Hotspot deployments counting more than 12 networks worldwide.

According to the latest global market study by ABI Research, the increasing appetite for Carrier Wi-Fi solutions will result in revenues growing to nearly $8 billion by 2019.

The main vendors in this emerging market market include Cisco, Ruckus Alcatel-Lucent, Nokia, and Ericsson.

Asia-Pacific is the top region in number of installed Wi-Fi hotspots while Europe and North America continue to grow their networks through the use of community hotspots.

Broadband service providers such as BT, Liberty Global, and Comcast are advertising millions of public hotspots, thanks to switching on the dual-access feature in their massive home gateway deployments.

"This is a cost-effective way to increase public network coverage and add value for customers while also market a bigger network to attract new businesses and customers," said Ahmed Ali, research analyst at ABI Research.

Mobile network operators have started turning to Wi-Fi for voice support in addition to data which further increases the value of public hotspots.

Examples include AT&T, Verizon, T-Mobile, and EE which are either currently offering Wi-Fi calling services or planning to do so in 2015.

"While the evolving role of Wi-Fi encourages mobile operators to invest more in their Wi-Fi networks, it also attracts other types of operators like MSOs, Wi-Fi aggregators, and even Muni-Fi network operators to profit from the market through roaming and Wi-Fi-as-a-Service deals," continues Ali.

Popular posts from this blog

Think Global, Pay Local: The eCommerce Paradox

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...