Skip to main content

Higher Demand for Chromebooks and Low-Cost PCs

According to the latest worldwide market study by DisplaySearch, in the third quarter of this year, the global notebook personal computer (PC) market grew 10 percent year-over-year, to reach 49.4 million units. Once again, market demand increased for lower-cost devices.

That said, global shipments of media tablets, by comparison, actually fell by 8 percent. Given the choice between a full-featured low-cost notebook PC and an equivalent tablet, more people will buy based upon their use case -- rather than being influenced more by price and value.

Notebook PC growth was primarily driven by the developed regions of North America and Western Europe, which increased year-over-year shipments by more than 20 percent in the third quarter.

"The slump in tablet PC demand contributed to the growth in notebook PCs," said Hisakazu Torii, vice president of smart application research at DisplaySearch, now part of IHS.

Back-to-school sales were quite good, and this growth was supported by low-priced, Microsoft Windows-based notebook PCs and Google Chromebooks.

Chromebook sales were especially strong in the United States -- particularly in the commercial and education markets, due to easier IT management and volume-discount offers.

Chromebooks are forecast to reach 5 percent (8 million units) of total global notebook PC shipments by the end of this year. However, if 2015 demand reaches the 20 million units planned by PC brands and OEMs, it is possible that the Chromebook share would rise to 12 percent.

"Early Black Friday newspaper advertisements show some Windows-based notebook PCs and Chromebooks priced under $200," Torii said.

The top five notebook PC brands collectively grew 23 percent in the third quarter of 2014, reaching 69 percent of total notebook units shipped. With strong sales in North America and Western Europe, the Lenovo Group and HP continued to lead the market, with shares of 20 percent and 19 percent, respectively.

Lenovo Group led unit share in Western Europe and China, while HP took the leading position in North America, Eastern Europe and rest of the world. Year-over-year shipments of Apple’s iPad declined 13 percent, although Apple still ranked fifth globally, mainly due to increasing market share in North America.

Popular posts from this blog

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

Virtual Reality Market Set to Reach $100 Billion

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak