Skip to main content

In-Store Retail Technology Market Upside in 2015

The applications for smartphones within physical retail environments already extend beyond in-store product or pricing comparisons by consumers. Moreover, the future use-cases that are likely to emerge in the coming year will expand across a variety of retail sectors.

It has been a breakthrough year for indoor wireless location applications for retail, with ABI Research forecasting deployments to approach 25,000 by the end of 2014 -- that's up by more than 100 percent from 2013.

"Vertically, the bulk of deployments are in clothing, big box, grocery, and shopping malls in 2014, driven by a variety of applications such as customer analytics, offers or coupons, product search, staff management, and navigation," said Patrick Connolly, senior analyst at ABI Research.

Looking toward 2015, we can expect to see the quick serve restaurant (QSR) market growing with a significant demand for queue management technologies -- as illustrated by companies like Starbucks and Taco Bell, which launched queue-skipping smartphone applications in 2014.

What is interesting is the technology mix today. ABI is seeing growth across all major technologies -- including BLE, Wi-Fi, and audio -- with 2015 being an important year for handset-based location, sensor fusion, magnetic field, and LED.

Regionally, the focus has been very much on the U.S. market in 2014, but there are now many worldwide deployments. Therefore, expect market development activity to further expand and evolve geographically in 2015.

This is a market where ABI says that they expect to see concurrent growth across the globe with more regional and vertical vendor winners, rather than one particular company dominating the whole space.

ABI's latest market assessment found that shopkick/SK Telecom, Point Inside, and Aisle411 are now leading in deployments at a cross-section of brick and mortar stores.

Over the past 12 months there has been a considerable change in deployments as companies have moved from a handful of deployments to getting into the hundreds and thousands of stores.

In 2015, expect to see camera analytics companies -- such as ShopperTrak, Irisys, and Brickstream -- playing an increasing role as they expand their offering into BLE, Wi-Fi, and in-store analytics.

Also, expect to see a lot of announcements around this growing category at the upcoming NRF 2015 event, as these companies launch new technologies and channel partnerships.

Popular posts from this blog

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o

National 5G Wireless Network Global Competition

Nothing can stop the continued growth of global wireless communications. Despite a slight decline in the worldwide mobile subscriber base resulting from the COVID-19 pandemic, mobile network operators across different markets continue to expand fifth-generation (5G) infrastructure deployments. By the end of 2020, 264 million subscriptions were achieved. According to the worldwide market study by ABI Research, the 5G market will continue to accelerate and reach 2.6 billion subscriptions -- that's a significant contribution to mobile network operator revenue of $942 billion in 2026. 5G Wireless Network Market Development Driven by the investment of local network operators, China is a leader of the 5G market, holding more than two-thirds of worldwide 5G subscriptions at present. The United States is second in 5G adoption with more than 50 million subscribers, followed by the leading markets in Japan and South Korea. "Operators' effort to expand 5G networks, combined with qui