Skip to main content

Asia-Pacific Region to Lead Multi-Screen TV Adoption

During the course of 2015, more people will watch broadcast television, pay-TV programming and a variety of other video content on a greater range of consumer electronics devices.

The commercial implications of this transition will impact the whole Technology, Media and Telecommunications sectors in numerous ways. In some markets it creates a significant new upside opportunity, in others the incumbent video entertainment service providers will experience subscriber declines.

In particular, advertiser supported programming will experience some disruption, as more marketers continue to shift their budgets from traditional broadcast media channels to online digital media.

In addition, the growth of connected consumers accessing the internet for the first time -- many enabled by low-cost smartphones and media tablets -- in the Asia-Pacific region will increase the significance of this rapidly emerging consumer marketplace.

For the 51 countries covered in the latest worldwide market study by Digital TV Research, the gross number of overall viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020.


Although it will continue to be the dominant device -- both by viewers and by duration watched -- the TV set share of total viewers will fall from 73 percent in 2010 to 42 percent in 2020.

Viewing on the other devices will grow dramatically.

As an example, by 2020, 3.98 billion people will watch video content via a PC or laptop over a fixed broadband connection -- that's up by 80 percent on 2013.

Smartphones viewers of video content will total 1.53 billion people -- that's triple the 2013 total.

Tablet viewers of video content will be 1.10 billion by 2020 -- that's five times the 2013 total.

Moreover, China will have 2,890 million viewers by 2020 -- that's up from 1,483 million in 2010.

India will supply a further 2,347 million by 2020. Furthermore, India will add nearly 1 billion gross viewers between 2014 and 2020, with China adding 897 million.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th