Skip to main content

Global PC Shipments Reach 80.8 Million Units in 4Q14

Smaller declines in personal computer sales around the globe are a welcomed change. Worldwide PC shipments totaled 80.8 million units in the fourth quarter of 2014 (4Q14), that's a year-on-year decline of -2.4 percent, according to the latest market study by International Data Corporation (IDC).

Total shipments were slightly above expectations of -4.8 percent growth, but the market still contracted both year on year and in comparison to the third quarter.

IDC reports that although the holiday quarter saw shipment volume inch above 80 million for the first time in 2014, the final quarter nonetheless marked the end of yet another difficult year -- it was the third consecutive year with overall volumes declining.

On an annual basis, 2014 shipments totaled 308.6 million units, that's down by -2.1 percent from the prior year. Besides, the forward-looking trend doesn't indicate any meaningful improvements.

Although the U.S. and Europe remained stronger than other markets, growth in these mature regions slowed from earlier in the year. Asia-Pacific (excluding Japan) continued to strengthen, seeing only a very slight increase in volume.

Similarly, commercial demand, which boosted growth earlier in the year, has slowed while consumer demand is gradually returning. That said, the overall market has been fueled by low-priced systems, including growth of Google Chromebooks and new promotions of Microsoft Windows 8 systems.

"The strength from market leaders, as well as improvement in Asia-Pacific and the consumer market more generally, are positive signs for the PC market," said Loren Loverde, vice president at IDC.


Regional Highlights from the Market Study

United States -- the U.S. PC market concentration has increased to 83 percent of shipments coming from the top 5 vendors. Portable PC growth remains strong with double-digit growth from a year ago, while desktop shipments declined by more than -10 percent.

Europe, Middle East, and Africa (EMEA) -- PC shipments in EMEA posted a slight increase in the fourth quarter, fueled mainly by strong consumer demand during the holiday season. Political and economic factors, especially unfavourable exchange rates, also negatively impacted numerous countries across the region.

Japan -- The market continued to slump following a surge of XP replacements a year ago. Vendors took the time to clear excess inventory in the channel, leading to a lean quarter. Volume fell below 3 million units in the quarter, a drop of -35 percent year on year and its lowest level since the fourth quarter of 2006.

Asia-Pacific (excluding Japan) -- APeJ continued to stabilize with growth rising to positive territory following several years of significant declines. Slowing growth in tablets and smartphones as well as promotions of lower-priced Windows 8 + Bing systems helped relieve some pressure on the PC market.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --