Skip to main content

Software Impact on Wearable Device Market Outlook

Attractive design will always be important, but software development is now a leading factor in the ongoing adoption of wearable devices. Over 720,000 Android Wear devices shipped in 2014 out of a total of 4.6 million smart wearable bands, according to the latest worldwide market study by Canalys.

Motorola was the clear leader among Android Wear vendors. The LG round G Watch R performed significantly better than its original G Watch, while Asus and Sony entered the market with their own Android Wear devices.

Pebble meanwhile shipped a total of 1 million units from its 2013 launch through to the end of 2014. Continual software updates, more applications in its apps store and price cuts in the fall helped maintain strong sales in the second half of the year.

"Samsung has launched six devices in just 14 months, on different platforms and still leads the smart band market. But it has struggled to keep consumers engaged and must work hard to attract developers while it focuses on Tizen for its wearables." said Chris Jones, VP and principal analyst at Canalys.

Following a completely different strategy to other vendors, Xiaomi shipped over a million units of its Mi Band, the colorful and affordable basic band. This included one day of sales of over 103,000 units.

Even though the Mi Band is a lower-margin product than competing devices, Xiaomi entered the wearables market with a unique strategy, and its shipment volumes show how quickly a company can become a major force in a segment based solely on the size of the Chinese market.

Meanwhile, Fitbit remained the global leader in the basic wearable band market.

Canalys believes that all eyes are now on Apple, which will reveal further details about the Apple Watch prior to its release in April. It's anticipated that the product will dramatically grow the market for smart bands and wearables overall.

According to the Canalys assessment, Apple made the right decisions with its WatchKit software development kit to maximize battery life for the platform, and the Apple Watch is expected to offer superior energy efficiency.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc