Skip to main content

U.S. Smartphone Penetration Reaches 75 Percent

Imagine that a marketer could reach more than 70 percent of Americans without utilizing traditional mass-media, such as TV or radio. Well, that's the allure of mobile marketing via smartphone apps.

We're just beginning to see the full potential of the mobile cloud phenomena in America. The latest market research will reveal the upside opportunity. ComScore released data reporting key trends in the U.S. smartphone industry for December 2014.

Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share in America, while Google Android led as the number one smartphone platform with 53.1 percent platform market share.

Facebook continues to rank as the top individual smartphone app, while Google has the lion's share of apps in the top ranking positions.

Smartphone OEM Market Share

182 million people in the U.S. owned smartphones (74.9 percent mobile market penetration) during the three months ending in December, up 4 percent since September.

Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.7 percentage points from September), followed by LG with 8 percent (up 1.1 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in December with 53.1 percent market share (that's up by 1 percentage point from September).

Apple follows with 41.6 percent, Microsoft with 3.4 percent, BlackBerry with 1.8 percent and Symbian with 0.1 percent.

Smartphone Applications Penetration

Facebook ranked as the top smartphone application, reaching 70.2 percent of the mobile app audience, followed by YouTube (52.5 percent), Google Search (52.2 percent) and Google Play (51.2 percent).

Popular posts from this blog

How AI is Reshaping Business Communication

The typical customer engagement model is undergoing a dramatic transformation, driven by the convergence of Conversational AI, Generative AI  (GenAI), and an emerging technology called Agentic AI. As business leaders seek to automate and enhance their customer interactions, these technologies are creating new possibilities for more natural, contextual, and efficient communication at scale. The numbers tell a compelling story. According to Juniper Research's latest analysis, the conversational AI market is poised for substantial growth. Revenue is projected to surge from $14.6 billion in 2025 to over $23 billion by 2027. Artificial Intelligence Market Development The vendors in this industry are expected to generate a remarkable $57 billion globally over the next three years. This growth reflects the increasing enterprise adoption of AI-powered communication solutions across various sectors. What's particularly interesting is the regional distribution of this market. The Far Ea...