Skip to main content

U.S. Smartphone Penetration Reaches 75 Percent

Imagine that a marketer could reach more than 70 percent of Americans without utilizing traditional mass-media, such as TV or radio. Well, that's the allure of mobile marketing via smartphone apps.

We're just beginning to see the full potential of the mobile cloud phenomena in America. The latest market research will reveal the upside opportunity. ComScore released data reporting key trends in the U.S. smartphone industry for December 2014.

Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share in America, while Google Android led as the number one smartphone platform with 53.1 percent platform market share.

Facebook continues to rank as the top individual smartphone app, while Google has the lion's share of apps in the top ranking positions.

Smartphone OEM Market Share

182 million people in the U.S. owned smartphones (74.9 percent mobile market penetration) during the three months ending in December, up 4 percent since September.

Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.7 percentage points from September), followed by LG with 8 percent (up 1.1 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in December with 53.1 percent market share (that's up by 1 percentage point from September).

Apple follows with 41.6 percent, Microsoft with 3.4 percent, BlackBerry with 1.8 percent and Symbian with 0.1 percent.

Smartphone Applications Penetration

Facebook ranked as the top smartphone application, reaching 70.2 percent of the mobile app audience, followed by YouTube (52.5 percent), Google Search (52.2 percent) and Google Play (51.2 percent).

Popular posts from this blog

Manufacturers Adopt Private Cellular Networks

As an independent advisory consultant, I've observed the rapid evolution of connectivity solutions in manufacturing. The recent survey by ABI Research highlights a significant shift towards private cellular networks, an emerging era in industrial digitization. The manufacturing sector is already undergoing a transformation, driven by the need for enhanced operational efficiency, reliability, and scalability. Wireless technology is an enabler. Private cellular networks, particularly 4G and 5G technologies, are at the forefront of this change, reshaping the connectivity landscape in factories and production facilities. Private Cellular Network Market Development The latest worldwide ABI Research survey provides compelling evidence of this trend. The study, which encompassed manufacturer decision-makers reveals some striking stats: 44 percent are already in the early stages of deploying 4G private networks. An impressive 75 percent of manufacturers are considering 5G implementation. 4...