Skip to main content

184 Million People in America Own a Smartphone

More Americans continue to adopt smartphones, although the market is clearly saturated. comScore released the key trends within the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer, with 41.3 percent OEM market share.

Meanwhile, Google Android once again led as the number one smartphone platform with 53.2 percent platform market share. Facebook ranked as the top individual smartphone software application, and various Google apps collectively dominate the top-15 rankings.

Smartphone OEM Market Share

184 million people in the U.S. owned smartphones (75.8 percent mobile market penetration) during the three months ending in January, up 4 percent since October.

Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers. Samsung ranked second with 29.3 percent market share, followed by LG with 8 percent (up 0.6 percentage points from October), Motorola with 5.2 percent and HTC with 3.8 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in January with 53.2 percent market share (up 0.9 percentage points from October), followed by Apple with 41.3 percent, Microsoft with 3.6 percent (up 0.1 percentage points), BlackBerry with 1.8 percent and Symbian with 0.1 percent.

Top Smartphone Applications

Facebook ranked as the top smartphone app, reaching 69.7 percent of the app audience, followed by YouTube (54.5 percent), Google Play (51.8 percent) and Google Search (51.5 percent).


Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A