Skip to main content

Chromebooks: the Mobile Cloud Computing Catalyst

While Microsoft and Intel were busy planning the introduction of a high-price Ultrabook PC concept -- that was focused on vendor needs for higher profit margins -- Google was working on developing a low-price Chromebook model that was targeted at an under-served market.

What's the primary benefits of a Chromebook? They're cloud-centric, budget-friendly, fast-booting, battery-efficient, secure computing devices that are more functional than media tablets and less expensive than the typical notebook PC.

Besides, the Chromebook is a forward-thinking device, enabled by a software platform that has already transformed server computing -- the operating system is based on open-source Linux.

Built for the Mobile Cloud Era

In 2014, Chromebooks gained more traction in the North America market, and are set to continue growing as online streaming devices become more popular among consumers and business buyers.

According to the latest market study by ABI Research, Chromebooks experienced 235 percent growth between 2013 and 2014, with shipments reaching 4.87 million in 2014.

"The rollout of cloud services and the 2009 global economic collapse created the opportunity for developers to provide a budget-friendly solution for consumers," said Stephanie Van Vactor, research analyst at ABI Research.

Chromebooks were the result of an insightful Google innovation, according to the ABI assessment -- they were built for the 'anytime, anywhere' access to content that has defined the mobile cloud era.

Forward-Looking Market Development

Deployments in the education market have increased substantially for Chromebooks, mostly because of Google Apps for Education, a collaborative platform that allows students and teachers to learn wherever and whenever.

For 2014, business and education purchasing entities accounted for 62 percent of Chromebook shipments. So, what's the primary drivers for continued market upside? The growing consumption in North America combined with the frugal consumer has created a niche of success for Chromebooks.

According to the ABI assessment, it takes less than a day of typical household income to purchase a Chromebook. The average selling price for Chromebooks in America is $266.25, while the price for an equally capable tablet is $420.90.

The financial risk factor of investing in a Chromebook is significantly reduced, especially for the increased functionality. Moreover, Google has taken to heart the popularity of mobile platforms and developed a personal computing device that is a very functional cloud service consumption solution.

ABI believes that this style of cloud-centered computing works well for the on-the-go lifestyle, and will further impact the future of personal computing as the market continues to shift and change.

Popular posts from this blog

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc

Cloud Edge Computing Demand Continues to Grow

Public cloud computing solutions are moving closer to the edge of networks where CIOs and CTOs are hosting new apps. The edge journey is well underway for forward-looking organizations as they seek to connect with customers, improve operational efficiency, and adopt digital business technologies to drive innovation. The latest worldwide market study by International Data Corporation (IDC) found that three-quarters of organizations plan to increase their edge computing spending over the next two years with an average increase of 37 percent. A combination of factors is driving this increased spending at the edge. Cloud Edge Computing Market Development The performance requirements of expanding workloads and new use cases that leverage artificial intelligence (AI) and machine learning (ML) demand greater compute capacity at the edge. In addition, the amount of data being stored in edge locations are rapidly expanding, and organizations plan to keep this data longer. As a result, the numbe