Skip to main content

Chromebooks: the Mobile Cloud Computing Catalyst

While Microsoft and Intel were busy planning the introduction of a high-price Ultrabook PC concept -- that was focused on vendor needs for higher profit margins -- Google was working on developing a low-price Chromebook model that was targeted at an under-served market.

What's the primary benefits of a Chromebook? They're cloud-centric, budget-friendly, fast-booting, battery-efficient, secure computing devices that are more functional than media tablets and less expensive than the typical notebook PC.

Besides, the Chromebook is a forward-thinking device, enabled by a software platform that has already transformed server computing -- the operating system is based on open-source Linux.

Built for the Mobile Cloud Era

In 2014, Chromebooks gained more traction in the North America market, and are set to continue growing as online streaming devices become more popular among consumers and business buyers.

According to the latest market study by ABI Research, Chromebooks experienced 235 percent growth between 2013 and 2014, with shipments reaching 4.87 million in 2014.

"The rollout of cloud services and the 2009 global economic collapse created the opportunity for developers to provide a budget-friendly solution for consumers," said Stephanie Van Vactor, research analyst at ABI Research.

Chromebooks were the result of an insightful Google innovation, according to the ABI assessment -- they were built for the 'anytime, anywhere' access to content that has defined the mobile cloud era.

Forward-Looking Market Development

Deployments in the education market have increased substantially for Chromebooks, mostly because of Google Apps for Education, a collaborative platform that allows students and teachers to learn wherever and whenever.

For 2014, business and education purchasing entities accounted for 62 percent of Chromebook shipments. So, what's the primary drivers for continued market upside? The growing consumption in North America combined with the frugal consumer has created a niche of success for Chromebooks.

According to the ABI assessment, it takes less than a day of typical household income to purchase a Chromebook. The average selling price for Chromebooks in America is $266.25, while the price for an equally capable tablet is $420.90.

The financial risk factor of investing in a Chromebook is significantly reduced, especially for the increased functionality. Moreover, Google has taken to heart the popularity of mobile platforms and developed a personal computing device that is a very functional cloud service consumption solution.

ABI believes that this style of cloud-centered computing works well for the on-the-go lifestyle, and will further impact the future of personal computing as the market continues to shift and change.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Conversational Commerce Advances with AI Innovations

The global eCommerce market gained new momentum as the COVID-19 pandemic transformed many legacy business sectors. As an example, conversational commerce enables end-users of smart devices to leverage them for commercial purposes -- including retail transactions and online banking. The ecosystem for conversational commerce has evolved with many communication service providers acting as the primary point of connection between the end-users of these devices and the brands, enterprises, and financial institutions that use them. According to the latest worldwide market study by Juniper Research, the global conversational commerce spend over rich communication services (RCS) messaging will reach $27 billion by 2025 -- that's rising from less than $10 million in 2021. Conversational Commerce Market Development This phenomenal growth will be driven by increasing RCS support from telecom network operators and growing interest from business leaders wishing to capitalize on this emerging eCo