Skip to main content

Chromebooks: the Mobile Cloud Computing Catalyst

While Microsoft and Intel were busy planning the introduction of a high-price Ultrabook PC concept -- that was focused on vendor needs for higher profit margins -- Google was working on developing a low-price Chromebook model that was targeted at an under-served market.

What's the primary benefits of a Chromebook? They're cloud-centric, budget-friendly, fast-booting, battery-efficient, secure computing devices that are more functional than media tablets and less expensive than the typical notebook PC.

Besides, the Chromebook is a forward-thinking device, enabled by a software platform that has already transformed server computing -- the operating system is based on open-source Linux.

Built for the Mobile Cloud Era

In 2014, Chromebooks gained more traction in the North America market, and are set to continue growing as online streaming devices become more popular among consumers and business buyers.

According to the latest market study by ABI Research, Chromebooks experienced 235 percent growth between 2013 and 2014, with shipments reaching 4.87 million in 2014.

"The rollout of cloud services and the 2009 global economic collapse created the opportunity for developers to provide a budget-friendly solution for consumers," said Stephanie Van Vactor, research analyst at ABI Research.

Chromebooks were the result of an insightful Google innovation, according to the ABI assessment -- they were built for the 'anytime, anywhere' access to content that has defined the mobile cloud era.

Forward-Looking Market Development

Deployments in the education market have increased substantially for Chromebooks, mostly because of Google Apps for Education, a collaborative platform that allows students and teachers to learn wherever and whenever.

For 2014, business and education purchasing entities accounted for 62 percent of Chromebook shipments. So, what's the primary drivers for continued market upside? The growing consumption in North America combined with the frugal consumer has created a niche of success for Chromebooks.

According to the ABI assessment, it takes less than a day of typical household income to purchase a Chromebook. The average selling price for Chromebooks in America is $266.25, while the price for an equally capable tablet is $420.90.

The financial risk factor of investing in a Chromebook is significantly reduced, especially for the increased functionality. Moreover, Google has taken to heart the popularity of mobile platforms and developed a personal computing device that is a very functional cloud service consumption solution.

ABI believes that this style of cloud-centered computing works well for the on-the-go lifestyle, and will further impact the future of personal computing as the market continues to shift and change.

Popular posts from this blog

Low-Code Software Tools Fuel Transformation

Many CEOs have shared their concern that the digital transformation apps backlog within their organization is causing delays in planned growth initiatives. Therefore, they're investing in new approaches to the challenge. The worldwide market for low-code software development technologies is forecast to total $26.9 billion in 2023 -- that's an increase of 19.6 percent from 2022, according to the latest worldwide market study by Gartner. "Business Technologist" roles and a growing number of hyper-automation initiatives will be the key drivers accelerating the adoption of low-code software technologies through 2026. Low-Code Software Market Development "Organizations are increasingly turning to low-code development technologies to fulfill growing demands for speed application delivery and highly customized automation workflows," said Varsha Mehta, senior research specialist at Gartner . Equipping both professional IT developers and non-IT practitioners -- e.g.

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Secure Microcontroller Market to Reach $2.2 Billion

In spite of the volatile global semiconductor industry being plagued by ongoing macroeconomic and political disruption issues, the secure microcontroller (MCU) market should continue to prosper. While the forecasted total available market has contracted -- especially in the smart home, retail, advertising, and supply chain spaces -- secure MCU shipments will likely be temporarily affected.  According to the latest worldwide market study by ABI Research, the secure microcontrollers market will grow to reach $2.2 billion by 2026. Secure Microcontroller Market Development "In part, this is due to the niche nature of security demand which commands a higher value proposition," says Michela Menting, research director at ABI Research . In the short term, potential supply chain issues due to trade embargoes and global COVID-19 pandemic quarantines at manufacturing sites will affect availability. Yet, demand for security, especially in general purpose microcontrollers, will ensure the