Skip to main content

Cloud Computing Services are Gaining Traction in Brazil

While much of the upside potential for cloud computing service adoption will occur in the developed markets this year, there's significant opportunities within the emerging markets around the globe.

In Brazil, as an example, cloud computing demand is evolving rapidly -- with 41 percent of companies already using these solutions and 42 percent planning to use them by the end of 2015, according to the latest market study by Frost & Sullivan.

Approximately 25 percent of Brazilian companies will be investing in cloud solutions for the first time. While the majority of these companies are opting for the private cloud model, it is anticipated that the hybrid (public/private) model will become the preferred approach over time.

By the end of 2015, 66 percent of Brazilian companies are forecast to use at least one cloud offering.

The upside opportunity does include some caveats, however, that may impact further adoption. While the Brazilian companies now have a better understanding of the cloud computing concept, many still have concerns surrounding the perceived lack of data confidentiality.

Clearly, security is an important factor when considering cloud computing. Therefore, it's not surprising that infrastructure, connectivity and service-level agreement have been cited as the most important criteria for selecting cloud computing providers in Brazil.

The biggest current challenge for cloud computing providers is to build user confidence. Many hesitant CIOs and IT managers believe that sending information to the cloud makes it more vulnerable. Culturally, Brazilian companies prefer centralized control.

As a result, Frost & Sullivan analysts believes that some executives equate the use of cloud computing with a loss of control. That being said, these same companies are typically not as well-equipped as cloud service providers to fend off advanced cyber threats.

"Cloud computing service providers must make clients aware of efforts they make to boost data security," said Guilherme Campos, ICT industry analyst at Frost & Sullivan. "They should also ensure that clients understand that their data will be secure and inaccessible to other companies."

These combined measures will help cloud computing service providers expand their customer base. Already, some Brazilian companies say they're turning to cloud computing to specifically reduce their IT costs. By replacing their traditional IT capital expenditure with a just-in-time operating expense, they'll only pay for what they need and use.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a