Skip to main content

How Self-Adapting Teams Adopt Digital Technologies


By 2018, one third of the top twenty market-share leaders in most industries will be significantly impacted by new competitors -- and "reinvented" incumbents -- that proactively apply digital technologies to create new services and associated business models.

According to the latest market study by International Data Corporation (IDC), the adoption of Digital Transformation (DX) methodologies will eventually disrupt the status-quo of all traditional enterprise business models and established strategic partner ecosystems.

Business leaders are therefore challenged to move their enterprise to the next level of commercial competency -- by employing new digital technologies, coupled with organizational, operational, and business model innovation that will differentiate them in the marketplace.

Their ultimate goal is to create new ways of operating and growing their commercial venture within the rapidly evolving Global Networked Economy.

Framework for Digital Business Transformation

To help savvy executive leaders achieve this goal, IDC has developed the 'DX MaturityScape' to profile the challenges and opportunities that this transformation will introduce into their legacy environment.

They provide a framework for developing coherent, forward-looking strategies and plans that optimize the ability of executive IT leadership to positively transform the customer experience, information management, operating models and workforce management processes.


IDC also describes business-enhancing attributes of what they call the '3rd Platform,' which incorporates mobility, social business, cloud computing, big data and analytics software.

This study identified key areas in need of improvement:

  • Leadership DX - requires that leaders become more sophisticated in their knowledge of the enterprise ecosystem. This includes the digital accessibility of markets, customers, and service providers, in order to anticipate and develop product and operational innovations that extend market share and increase revenue by creating shared digital experiences.
  • Omni-Experience DX - the ability to continually attract and grow loyalty with customers, partners, and employees by creating interactive experiences.
  • WorkSource DX - the transformation of the way enterprises access, connect, and leverage talent through the use of digital technologies.
  • Operating Model DX - describes the ability to make business operations more responsive and effective by leveraging digitally connected products or services, assets, people and trading partners.
  • Information DX - the ability to leverage information for competitive advantage by enabling the business to respond to opportunities swiftly and with superior intelligence.

"Digital technology has and will continue to alter the landscapes of business, education, healthcare, and government. The past couple of years have seen breathtaking change at an accelerating pace," said Meredith Whalen, senior vice president at IDC.

IDC believes that digital business transformation will be used as an essential tool that helps forward-thinking executives to create self-adapting teams within their organizations, capable of  rapidly responding to change in the marketplace. These organizations will not only survive the inevitable market disruption in their industry, they can also thrive on it.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th