Skip to main content

Augmented Reality Gaining Traction in Mobile Games

Despite having been demonstrated to the masses via the medium of Cinema, as well as the fact that the Augmented Reality (AR) concept has been in development for a long time, the technology has yet to gain significant market traction.

That said, AR software applications in the mobile games market are forecast to generate 420 million downloads annually by 2019 -- that's up from 30 million in 2014, according to the latest market study by Juniper Research.

The emergence of Head Mounted Devices (HMDs) used in the home -- such as the Microsoft Hololens -- will bring a surge in interest for AR games over the next five years.

For the time being however, Juniper believes that most AR downloads will likely occur via smartphones and media tablets.

Market Development Opportunities

Juniper also observed that there had been little traction in the consumer AR market over the past two years. They cited the apparent lack of compelling apps to captivate consumers, and hence a limited level of interest had been generated in the wider market.

"The app market has stagnated somewhat, with the industry struggling to move beyond AR marketing tools" said Steffen Sorrell, research analyst at Juniper Research. "I do see a shift though – Blippar, for example is moving into visual search, which will open the app to a far wider potential audience."


Dedicated Circuitry Needed for AR

Meanwhile, the research found that mobile devices continue to come up short where graphic-intensive AR applications are concerned.

Juniper's assessment found that bottlenecks in the object tracking and image rendering pipeline are still hampering the progression of mobile AR.

Nevertheless, all major System on a Chip (SoC) vendors have shown interest in introducing dedicated circuitry for AR, which should spur on the overall application ecosystem.

Other key findings from the market study include:

  • Interest in Enterprise AR has gathered pace over the past year, driven by software and hardware improvements.
  • HMDs will be key in this space, enabling hands-free AR.
  • In-vehicle AR systems offer tremendous safety benefits to drivers. This technology will become available to a wider audience towards the end of the decade.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th