Skip to main content

Augmented Reality Gaining Traction in Mobile Games

Despite having been demonstrated to the masses via the medium of Cinema, as well as the fact that the Augmented Reality (AR) concept has been in development for a long time, the technology has yet to gain significant market traction.

That said, AR software applications in the mobile games market are forecast to generate 420 million downloads annually by 2019 -- that's up from 30 million in 2014, according to the latest market study by Juniper Research.

The emergence of Head Mounted Devices (HMDs) used in the home -- such as the Microsoft Hololens -- will bring a surge in interest for AR games over the next five years.

For the time being however, Juniper believes that most AR downloads will likely occur via smartphones and media tablets.

Market Development Opportunities

Juniper also observed that there had been little traction in the consumer AR market over the past two years. They cited the apparent lack of compelling apps to captivate consumers, and hence a limited level of interest had been generated in the wider market.

"The app market has stagnated somewhat, with the industry struggling to move beyond AR marketing tools" said Steffen Sorrell, research analyst at Juniper Research. "I do see a shift though – Blippar, for example is moving into visual search, which will open the app to a far wider potential audience."


Dedicated Circuitry Needed for AR

Meanwhile, the research found that mobile devices continue to come up short where graphic-intensive AR applications are concerned.

Juniper's assessment found that bottlenecks in the object tracking and image rendering pipeline are still hampering the progression of mobile AR.

Nevertheless, all major System on a Chip (SoC) vendors have shown interest in introducing dedicated circuitry for AR, which should spur on the overall application ecosystem.

Other key findings from the market study include:

  • Interest in Enterprise AR has gathered pace over the past year, driven by software and hardware improvements.
  • HMDs will be key in this space, enabling hands-free AR.
  • In-vehicle AR systems offer tremendous safety benefits to drivers. This technology will become available to a wider audience towards the end of the decade.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,