Skip to main content

Mobile eTicketing is Gaining Momentum Worldwide

The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.

Global ticket purchases via mobile and desktop devices -- including smartphones, media tablets and PCs -- are forecast to reach 32 billion by 2019, that's up from an estimated 16.2 billion this year.

This represents a two-fold growth over the next 4 years, according to the latest worldwide market study by Juniper Research.

The new study found that with digital ticketing services developing fast across the transport and events sector, mobile handsets will account for more than 50 percent of all digital tickets purchased by 2019.

Airlines often use their mobile boarding pass facility as a stepping stone to mobile ticket purchase and further mobile service features. Typical examples include seat selection, actual arrival and departure times, flight schedules, mileage summaries, individual booking summaries and especially loyalty programs.


The research also found that in almost every market, metro and bus ticketing was being driven by smartphone usage. The low price, high frequency and high volume nature of metro bus ticketing was found to be particularly suited for mobile payments.

In addition, it was found that metro bus ticketing is gaining traction through bar-codes delivered via smartphone apps, and through SMS-based solutions -- with the latter witnessing impressive user adoption in European markets such as Sweden and Italy.

The Emergence of Wearable Ticketing

Juniper observed that ticketing software applications will become key for wearable devices, such as smart watches.

"Smart watches with NFC capability offer a convenient replacement for contactless debit-cards and smartphones. Integrating new devices and wearables should be a key strategic directive for all vendors across the ticketing value chain," said Nitin Bhas, principal analyst at Juniper Research.

However, the Juniper market assessment notes that a number of challenges, including scanning capabilities and battery life, needs to be addressed for wider adoption.

Other key findings from the study include:
  • Apple Pay will create a greater awareness of contactless payments via smartphones, resulting in higher adoption and usage of mobile ticketing.
  • One third of airline boarding passes will be issued via mobile devices by 2019.

Popular posts from this blog

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es

Why the C-Suite Craves Digital App Acceleration

Business model evolution and growth are still top priorities for forward-thinking leadership. In fact, 70 percent of surveyed boards of directors will accelerate digital business initiatives, steering the organization to digitally-enabled growth. Chief Financial Officers (CFOs) also plan to protect their digital transformation investments as they cut costs elsewhere in their operations, according to the latest market study by Gartner. Among technology priorities, CFOs have particularly prioritized back-office business automation technology as a key to driving down costs in the face of ongoing inflation and supply chain challenges. Digital Applications Market Development A survey of CFOs found that digital business app acceleration was the top spending priority over the next 12 months, with 98 percent of respondents saying they will protect digital investments. Meanwhile, 66 percent of surveyed CFOs said they plan to increase their digital app investments. A separate survey of CEOs high