Skip to main content

Now 186.3 Million People in America Own a Smartphone

More Americans are using a smartphone, with a slight increase in adoption since the end of last year. comScore has released the data on key trends within the U.S. smartphone industry for February 2015.

Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the number one smartphone platform with 52.8 percent platform market share.

Facebook continues to rank as the top individual smartphone application in America. Meanwhile, a variety of Google apps dominate the top 15 software applications list, and Snapchat entered the list for the first time.

Smartphone OEM Market Share

186.3 million people in the U.S. owned smartphones (76.6 percent mobile market penetration) during the three months ending in February 2015 -- that's up by 5 percent since November 2014.

Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung ranked second with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from November), Motorola with 5.1 percent and HTC with 3.8 percent (up 0.1 percentage points).

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in February with 52.8 percent market share -- that's up by just 0.2 percentage points from November, followed by Apple iOS with 41.7 percent.

Microsoft Windows Phone continues to trail the leaders with 3.5 percent market share (up just 0.1 percentage points), BlackBerry with 1.8 percent and Symbian with 0.1 percent.

Top Smartphone Application Software

Facebook ranked as the top smartphone application, reaching 71.2 percent of the software app audience, followed by YouTube (56.4 percent), Google Search (52.2 percent) and Google Play (51.4 percent).



Popular posts from this blog

How AI is Reshaping Business Communication

The typical customer engagement model is undergoing a dramatic transformation, driven by the convergence of Conversational AI, Generative AI  (GenAI), and an emerging technology called Agentic AI. As business leaders seek to automate and enhance their customer interactions, these technologies are creating new possibilities for more natural, contextual, and efficient communication at scale. The numbers tell a compelling story. According to Juniper Research's latest analysis, the conversational AI market is poised for substantial growth. Revenue is projected to surge from $14.6 billion in 2025 to over $23 billion by 2027. Artificial Intelligence Market Development The vendors in this industry are expected to generate a remarkable $57 billion globally over the next three years. This growth reflects the increasing enterprise adoption of AI-powered communication solutions across various sectors. What's particularly interesting is the regional distribution of this market. The Far Ea...