Skip to main content

The Global Displacement of Traditional Pay-TV Services

The growing popularity of watching online video entertainment has become a more common activity worldwide, particularly with the younger generation. As a result, these shifting video consumption trends have created a few market share gainers and many losers.

According to the latest market study by Juniper Research, subscriptions from Over-the-Top (OTT) video entertainment providers -- such as Netflix and Amazon Prime -- will generate $31.6 billion by 2019, that's up from just under $8 billion in 2014.

Continued growth in the established markets of West Europe and North America, along with the emergence of key OTT players in the Far East and Asia-Pacific, will bring a surge in the adoption of OTT subscriptions over the next four years.


Assessing the Threat to Legacy Pay-TV

Juniper observed that OTT services are seeing a rapid uptake by all people who want to view content, when and where it suits them. Mobile devices, such as notebook PCs and media tablets, are responsible for much of the change in video viewing habits.

Juniper argues that traditional TV broadcasters are facing increased competition as more services go over-the-top of pay-TV incumbents, allowing distributors such as Sling TV to provide customers with a more affordable, tailored alternative to traditional pay-TV.

Demand for Ultra High-Definition Content

While key players such as Netflix and YouTube have launched Ultra-High Definition (UHDTV) video services, the adoption of 4K content has been slow to gain momentum thus far. Juniper is now predicting that adoption will improve over the next 2 years.

Netflix added its 4K offering to its highest priced subscription package last year, demonstrating their belief that consumers are willing to pay for the higher quality viewing experience.

OTT providers are gaining recognition as being the first to supply their subscribers with content in this UHDTV format. Meanwhile, TV sets capable of displaying this new content will eventually become more affordable, potentially accelerating consumer demand.

Other key findings from the market study include:
  • Over 84 percent of OTT subscriptions will be made via connected TVs by 2019.
  • IPTV revenues are set to more than double between 2014 and 2019, rewarding Network Operator’s investment in Triple and Quad-Play Services.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent