Skip to main content

Commercial Augmented Reality Apps will Reach $2.4B

Augmented Reality (AR) is defined as a technology that identifies and tracks data from the physical world, in combination with data drawn from digital sources, to present the user with a view of the physical world overlaid with relevant computer-generated information.

Or, put another way, AR applications tend to be limited by the developers own imagination. Creative designers will find new ways to apply this unique capability.

According to the latest market study by Juniper Research, augmented reality technology used in the enterprise and industrial markets will drive annual software application revenues of $2.4 billion in 2019, that's up from $247 million in 2014. This translates to a tenfold increase over the forecast period.

Juniper notes that enterprise interest in AR has reached new heights, due to improvements in software, wearable technology and the promise of significant efficiency gains. However, the varied individual needs of enterprises dictate that AR app costs will likely remain high, at least for the foreseeable future.

Despite a high revenue forecast for the sector, Juniper observed that the overall adoption of enterprise AR applications will remain relatively low until the end of the decade.

At present, the enterprise AR application ecosystem has not fostered any standards for software development across devices, giving rise to a level of risk with regards to security and integration.

"Most enterprise AR apps must be bespoke in order to comply with requirements," said Steffen Sorrell, senior analyst at Juniper Research. "That presents challenges -- entry costs are increased so a return on investment must be assured."


Commercial App Market Development

Additionally, the research study found that enterprise head-mounted devices (HMDs) -- such as Vuzix’s M100 and Daqri’s Smart Helmet -- will overtake smartphones and media tablets as the preferred AR device in terms of commercial app use beyond 2019.

The hands-free nature of these devices ensures that users will be able to maximise the benefits of AR technology. Nevertheless, display shortcomings must be corrected -- presently, wide field-of-views and low latency is lacking in most devices.

Other key findings from the study include:
  • The consumer HMD space will be ignited by at-home entertainment devices, such as Microsoft’s HoloLens.
  • Telecommunications operators will seize the opportunity of in-vehicle AR, with this market set to expand from 2019 onwards.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,