Skip to main content

Global Digital Content Market to Reach more than $150B

Across the digital content arena, there has been a gradual transition from the pay-per-download model to a month-to-month or annual subscription. This transition is very apparent in the mobile space, where the majority of applications are now free at the point of download.

The overall value of the global digital content market will reach $154 billion annually by 2019 -- that's an increase of nearly 60 percent on 2014, according to the latest worldwide market study by Juniper Research.

Their new research findings observed that mobile and online games would account for the largest share of content sales -- 38 percent of cumulative revenues -- with game formats continuing to transition from physical to digital.

According to Juniper's assessment, the success of platforms such as Valve's Steam -- which now has over 125 million active accounts worldwide -- is a key driver in this evolution.

Meanwhile, revenues from game consoles and handheld devices are diminishing as players migrated their game-play to media tablets and higher-end smartphones.


Demand has Shifted to Content Access

The research also highlighted a dual paradigm shift in content monetization models. Today, pay per download now accounts for around 10 percent of mobile content revenues, with the bulk of revenue achieved post download.

However, Juniper noted that there has been a significant transition from content ownership to content access, with more consumers demanding to engage with the same digital content across multiple devices.

"The increased consumer desire for 24/7 access on any device leads to greater opportunities for players that can offer subscription-based, unlimited content streaming," said Dr Windsor Holden, research director at Juniper Research.

The research also noted that leading Over-the-Top (OTT) players such as Apple, Google and Amazon were in pole position to capitalize on this transition, with each now offering cloud-based solutions both for personal storage and premium content access.

Juniper believes that if consumers are tied into multiple products from an OTT provider, those consumers becomes increasingly reluctant to churn away from one element of the combined service offering.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic