Skip to main content

How Retailers Utilize In-Store Wireless Technologies

Retailers are investing more on in-store digital technology that has the potential to improve the shopping experience. The ABI Research quarterly indoor location database has forecast well over one million indoor location retail deployments by 2020, with Bluetooth Low Energy (BLE) beacons now established as the key building block for indoor location.

"What is really interesting is how rapidly beacons are spreading into all 11 retail or venue verticals covered in the database, in particular quick service restaurants (CAGR 84.4 percent) and convenience stores (CAGR 47.1 percent) are two of the fastest growing verticals over the forecast period" said Patrick Connolly, principal analyst at ABI Research.

ABI has forecast some major chain-wide technology deployments over the next 12 months, and there will also be significant new growth in key retail verticals -- such as Grocery, Big Box, and Malls.

Total BLE beacon shipments are now expected to approach 200 million by 2020 as verticals like connected home, personal tracking, and corporate or industrial take hold.

The arrival of URI Beacons is expected to have a big impact on these verticals. As the database expands coverage into new verticals over the year, there is potential for this number to grow significantly. Other indoor location technologies such as Wi-Fi, audio or ultrasound and small cells are also still viable.

Connolly adds, "Ultrasound is far more than just shopkick. With the emergence of proximity advertising networks such as Shazam, and competitive technology solutions from companies like Sonic360 and Perples, ultrasound is a vital and necessary companion technology given the limited reach of iBeacons in the short term as BLE penetration and app integration continues to grow on smartphones."

As a result, ultrasound is forecast to be the second most deployed technology in 2015.

Wi-Fi has faced a difficult 12 months, but ABI Research is still forecasting very strong growth for indoor location deployments. According to the ABI assessment, pure play Wi-Fi start-ups -- such as AllUnite and Euclid -- are building up an impressive list of clients.

With high accuracy Wi-Fi solutions now becoming available at low cost, ABI believes that the ability to leverage the huge installed base of wireless access points in retail will become essential to future success.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve