Skip to main content

Global Mobile Data Traffic will Reach 197,000 Petabytes

Mobile internet traffic continues to grow at an unprecedented pace across the globe, driven primarily by video usage. The increase in mobile subscriptions, smartphone usage and software app availability have resulted in significantly more data traffic per mobile device user.

Traffic offloading helps in moving mobile data from one network to another, by using complementary wireless network technologies -- such as Wi-Fi hotspots -- for the delivery of data via cellular networks.

Offloading enables mobile network operators to reduce the congestion in their cellular networks, while for the end-user it provides cost savings on data services and higher bandwidth availability.

Wi-Fi networks are forecast to carry almost 60 percent of smartphone and media tablet data traffic by 2019, reaching over 115,000PB (Petabytes) by 2019 -- that's compared to under 30,000PB in 2015, representing almost a four-fold increase.

According to the latest worldwide market study by Juniper Research, mobile data offload -- i.e. traffic migration from a mobile cellular network to a Wi-Fi network -- offers several key benefits to industry stakeholders.


Offload not only addresses the issue of patchy cellular wireless coverage, but also has the potential for the creation of new services such as voice over Wi-Fi, and to increase the usage of existing 3G or 4G services.

However, the research cautioned that Wi-Fi offload brings challenges to mobile network operators of effective deployment and return on investment.

"Operators need to deploy their own Wi-Fi zones in problematic areas or partner with Wi-Fi hotspot operators and established aggregators such as iPass and Boingo," said Nitin Bhas, head of research at Juniper Research.

Additionally, operators are also converting residential customers to community hotspot providers, especially in the U.S. market. According to Wi-Fi service provider iPass, there were nearly 40 million community hotspots in 2014 and expects this to more than double this year to nearly 90 million.

Other global mobile data traffic highlights include:
  • Global mobile data traffic generated from devices including smartphones, feature phones and media tablets is forecast to exceed 197,000PB in 2019.
  • Juniper estimates global smartphone data consumption to be nearly twice the amount of tablet traffic in 2015.
  • Developing markets such as the Indian Subcontinent are forecast to witness higher growth rates and increased market share of the total mobile data traffic over the next 5 years; with operators in India already witnessing close to 100 percent y-o-y growth in data usage.
  • North America and West Europe will together account for over 50 percent of the global mobile data being offloaded in 2019.

Popular posts from this blog

Digital Transformation Growth Defies Market Volatility

The forward-looking CEO's commitment to ongoing investment in Information Technology (IT) is persistent. Worldwide IT spending is forecast to total $4.4 trillion in 2022 -- that's an increase of 4 percent from 2021, according to the latest worldwide market study by Gartner, Inc.   "This year is proving to be one of the noisiest years on record for CIOs," said John-David Lovelock, vice president at Gartner . Regardless, digital transformation remains a high priority across the globe. Geopolitical disruption, inflation, currency fluctuations, and supply chain challenges are among the many market volatility factors vying for attention, yet contrary to what Gartner saw at the start of 2020, enterprise CIOs are accelerating IT investments in 2022. Digital Transformation Market Development As a result, purchasing and investing preferences will be focused on areas including data analytics, cloud computing, seamless customer experiences, and IT security. Inflation impacts on

IoT Device Management Demand Gains Momentum

More forward-thinking CIOs and CTOs are focused on the adoption of the Internet of Things (IoT). Management challenges are top of mind for those who have already deployed a large number of sensors and associated network edge devices. Device management services are evolving in response to a greater breadth of new device technologies such as edge intelligence and related connectivity solutions, as well as the customer scalability and security of IoT deployments. But forward-looking suppliers are also preparing for a world where 41.3 percent of the connected devices will be using some form of Low Power Wide Area (LPWA) technologies by 2026. IoT Device Management Market Development Since IoT customers increasingly need to manage a larger fleet of connected devices, ABI Research now forecasts that IoT device management services will exceed $36.8 billion in revenues by 2026. Standardization is beginning to play a bigger role in device management services, as more connected devices use LPWA t

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut