Skip to main content

Global Mobile Data Traffic will Reach 197,000 Petabytes

Mobile internet traffic continues to grow at an unprecedented pace across the globe, driven primarily by video usage. The increase in mobile subscriptions, smartphone usage and software app availability have resulted in significantly more data traffic per mobile device user.

Traffic offloading helps in moving mobile data from one network to another, by using complementary wireless network technologies -- such as Wi-Fi hotspots -- for the delivery of data via cellular networks.

Offloading enables mobile network operators to reduce the congestion in their cellular networks, while for the end-user it provides cost savings on data services and higher bandwidth availability.

Wi-Fi networks are forecast to carry almost 60 percent of smartphone and media tablet data traffic by 2019, reaching over 115,000PB (Petabytes) by 2019 -- that's compared to under 30,000PB in 2015, representing almost a four-fold increase.

According to the latest worldwide market study by Juniper Research, mobile data offload -- i.e. traffic migration from a mobile cellular network to a Wi-Fi network -- offers several key benefits to industry stakeholders.


Offload not only addresses the issue of patchy cellular wireless coverage, but also has the potential for the creation of new services such as voice over Wi-Fi, and to increase the usage of existing 3G or 4G services.

However, the research cautioned that Wi-Fi offload brings challenges to mobile network operators of effective deployment and return on investment.

"Operators need to deploy their own Wi-Fi zones in problematic areas or partner with Wi-Fi hotspot operators and established aggregators such as iPass and Boingo," said Nitin Bhas, head of research at Juniper Research.

Additionally, operators are also converting residential customers to community hotspot providers, especially in the U.S. market. According to Wi-Fi service provider iPass, there were nearly 40 million community hotspots in 2014 and expects this to more than double this year to nearly 90 million.

Other global mobile data traffic highlights include:
  • Global mobile data traffic generated from devices including smartphones, feature phones and media tablets is forecast to exceed 197,000PB in 2019.
  • Juniper estimates global smartphone data consumption to be nearly twice the amount of tablet traffic in 2015.
  • Developing markets such as the Indian Subcontinent are forecast to witness higher growth rates and increased market share of the total mobile data traffic over the next 5 years; with operators in India already witnessing close to 100 percent y-o-y growth in data usage.
  • North America and West Europe will together account for over 50 percent of the global mobile data being offloaded in 2019.

Popular posts from this blog

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es

Why the C-Suite Craves Digital App Acceleration

Business model evolution and growth are still top priorities for forward-thinking leadership. In fact, 70 percent of surveyed boards of directors will accelerate digital business initiatives, steering the organization to digitally-enabled growth. Chief Financial Officers (CFOs) also plan to protect their digital transformation investments as they cut costs elsewhere in their operations, according to the latest market study by Gartner. Among technology priorities, CFOs have particularly prioritized back-office business automation technology as a key to driving down costs in the face of ongoing inflation and supply chain challenges. Digital Applications Market Development A survey of CFOs found that digital business app acceleration was the top spending priority over the next 12 months, with 98 percent of respondents saying they will protect digital investments. Meanwhile, 66 percent of surveyed CFOs said they plan to increase their digital app investments. A separate survey of CEOs high