Skip to main content

U.S. Smartphone Market is Now Ready for Disruption

Historically, the competition within the mobile handset marketplace has been unrelenting. Prior success was never a guarantee of future prospects -- just consider the rise and fall of Motorola, Nokia and BlackBerry. The ongoing battles in the American smartphone arena were indicative of this trend.

However, there's been a noteworthy shift in consumer sentiment. U.S. smartphone demand in Q2 2015 dropped steadily and has declined by 8 percent, compared to June 2014, according to the latest market study by Argus Insights. Consumer interest has apparently peaked. What happened?

With data compiled from approximately 622,000 consumer reviews since January 2014, their study reveals that despite the introduction of the new flagship phones from Samsung and Apple customer acceptance of the latest iPhones, overall consumer demand and interest has fallen off significantly.

"This last quarter showed a very dramatic decline in consumer interest in the available smartphones in the U.S. market, and even the latest Samsung flagship phones barely made a difference in overall excitement," said John Feland, CEO at Argus Insights.

That said, Samsung and Apple maintained top spots in terms of consumer interest during the second quarter, ending June 30, 2015. In April the Samsung Galaxy S6 and S6 Edge were introduced, giving a boost to the company, though perhaps only because of ongoing retailer promotions.

In addition, there was sustained interest in the older Samsung Galaxy S5 and Note 4, however this mild Samsung demand came at a time when overall consumer interest was falling, so it came at the expense of other handset manufacturers -- not as an increase in overall U.S. consumer demand.

In the ongoing battle for the hearts and minds of smartphone customers between Apple and Samsung, American consumer data reveals that despite the release of two flagship phones, Samsung failed to gain new momentum.

While the new Samsung Galaxy S6 and S6 Edge created an initial influx in demand, those gains quickly fell off, and Samsung saw less happy, less interested flagship product users. During the same time, Apple saw some positive attention for the iPhone 6 and even the older iPhone 5S.

As reflected in the consumer review analysis, Samsung's recent effort to refresh their line of handsets was met with a dwindling volume of lackluster reviews. Meanwhile, Apple is apparently keeping their notoriously faithful customers somewhat satisfied -- even as the company's product innovation seems to have plateaued.

All this insight leads me to one conclusion; the U.S. smartphone market is truly ready for a significant disruption. Now's the time for the introduction of new thinking and design innovation. Who will unseat Apple from its throne? Will it be one of the emerging Chinese manufacturers? We'll have to wait and see.

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Secure Microcontroller Market to Reach $2.2 Billion

In spite of the volatile global semiconductor industry being plagued by ongoing macroeconomic and political disruption issues, the secure microcontroller (MCU) market should continue to prosper. While the forecasted total available market has contracted -- especially in the smart home, retail, advertising, and supply chain spaces -- secure MCU shipments will likely be temporarily affected.  According to the latest worldwide market study by ABI Research, the secure microcontrollers market will grow to reach $2.2 billion by 2026. Secure Microcontroller Market Development "In part, this is due to the niche nature of security demand which commands a higher value proposition," says Michela Menting, research director at ABI Research . In the short term, potential supply chain issues due to trade embargoes and global COVID-19 pandemic quarantines at manufacturing sites will affect availability. Yet, demand for security, especially in general purpose microcontrollers, will ensure the