Skip to main content

U.S. Smartphone Market Reaches a Pivotal Transition

The rigid American telecommunications services sector is about to undergo a significant change as the major mobile network service providers abandon phone subsidies and the previously required 2-year contracts for subscribers.

The most apparent effect is likely to be many more consumers will choose to keep their working smartphones for a longer period, and fewer people may be able to rationalize the full cost of a new premium smartphone.

That being said, it's highly likely that mobile operators are also going to see more customer churn, as smart people shop for better deals and consider alternative offers. T-Mobile seems to be in the most advantageous position as this trend unfolds, with Google Project Fi also potentially gaining market share.

Meanwhile, the smartphone market in North America should witness greater demand for affordable (significantly lower-cost) new devices. This trend will favor the rising Chinese smartphone vendors. In contrast, the vendor likely to be negatively impacted would be Apple, as more mainstream consumers question the benefits of owning a high-cost iPhone.

Recent U.S. Smartphone Market Trends

comScore released data from their latest report of the key trends within the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share.

Meanwhile, Google Android led as the number one smartphone platform with 51.6 percent platform market share. Facebook continued to rank as the top individual smartphone application.

Smartphone OEM Market Share

190.3 million people in the U.S. owned smartphones (76.7 percent mobile market penetration) during the three months ending in June. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (up 1.5 percentage points from March).

Samsung ranked second with 28.1 percent market share, followed by LG with 8.3 percent, Motorola with 4.9 percent and HTC with 3.4 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in June with 51.6 percent market share, followed by Apple with 44.1 percent (up 1.5 percentage points from March), Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone Apps

Facebook ranked as the top smartphone software app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent).

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Credit Scoring Service Spending will Reach $44B

Credit scoring is a method that lenders use to predict the probability a borrower or counter-party will default on loans, or incur additional charges for repayment -- also known as measuring credit worthiness. The method is a key tool in making credit affordable for individuals and businesses. It links credit products to risk potential, connecting borrowers to secondary capital markets and increasing the amount of funds available. This securing process establishes risk predictability dependent on a number of factors, determined by financial indicators and other publicly available information reported by the credit bureaus. Credit Score Market Development According to the latest worldwide market study by Juniper Research, they now forecast credit scoring services will grow by 67 percent to $44 billion by 2028. Juniper anticipates that emerging markets will experience the greatest growth -- projecting the African & Middle Eastern region to grow by 117 percent over the forecast period