Skip to main content

Consumer Satisfaction with Smart Home Automation Apps

Within the mainstream marketplace, the notion of an Internet of Things (IoT) still translates into having more potential applications in the home, popularized by innovations like smart thermostats that learn from the user's personal preferences. That said, this is very much a nascent market.

Smart Home devices are supposed to make life easier for the people that use them, but according to the findings from the latest market study by Argus Insights, consumer satisfaction is slowly rising while overall demand continues to decline.

Connectivity has been accomplished, but future success of the smart home market will depend on how smart the products can really be -- making life better for the user, in some perceived or quantifiable way.

According to the new data, distrust from consumers about the reliability of these connected devices is obstructing growth in adoption and that, along with a steady drop in demand, may lead to a challenging holiday sales season for home automation companies.

Argus Insights research and analysis of 45,000 consumer reviews sourced from around the world demonstrates that there is a slow improvement in satisfaction, particularly among home automation customers with smart light bulbs and security kits or hubs.

However, the greatest consumer disappointment was in the category of security cameras. Their report takes a deeper look at user response to security systems -- in particular products from Canary and SimpliSafe, plus several home security cameras.

"These devices are still designed more for the Internet of Things than the Internet of Humans. Mainstream consumers were burned last holiday season by installation and reliability issues and though the remaining consumers in the market overall like these products more, the issues that forced out mainstream adopters after Holiday 2014 remain," said John Feland, CEO at Argus Insights.

Other key findings from the market study:

  • Delight for Smart Home devices is experiencing a slight uptick as companies work to make life easier for consumers.
  • Products that deliver on the promise of a better life in a way that is easy to install and maintain are driving up delight metrics.
  • Distrust from consumers about reliability of the products along with a drop in demand could lead to a disappointing holiday season for Smart Home device manufacturers.

Security Kits and Hubs are the leading the Smart Home device market. SimpliSafe leads in customer satisfaction for its painless installation, intuitive interface and overall value.

Canary, one of SimpliSafe's main competitors, entered the market strong, but more recently users have been complaining of spotty network connection temporarily disabling the device. Therefore, its unreliability is driving down consumer satisfaction.

Nest is recovering from its not-so successful debut. Consumer perceptions of the Nest Cam have increased almost 20 percent since launch, indicating that some of the early issues are being addressed and new customers feel the product is starting to deliver on the Nest brand promise.

Still, according to the Argus assessment, most consumers believe that it's not reliable enough to use as a security camera because of weak mobile notifications and video streaming capabilities.

Popular posts from this blog

Low-Code Software Tools Fuel Transformation

Many CEOs have shared their concern that the digital transformation apps backlog within their organization is causing delays in planned growth initiatives. Therefore, they're investing in new approaches to the challenge. The worldwide market for low-code software development technologies is forecast to total $26.9 billion in 2023 -- that's an increase of 19.6 percent from 2022, according to the latest worldwide market study by Gartner. "Business Technologist" roles and a growing number of hyper-automation initiatives will be the key drivers accelerating the adoption of low-code software technologies through 2026. Low-Code Software Market Development "Organizations are increasingly turning to low-code development technologies to fulfill growing demands for speed application delivery and highly customized automation workflows," said Varsha Mehta, senior research specialist at Gartner . Equipping both professional IT developers and non-IT practitioners -- e.g.

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun