Skip to main content

Mobile Voice Over Wi-Fi Starts to Get Very Interesting

If you're thinking of holding on to your current smartphone because there's no compelling reason to upgrade, well you're not alone. The smartphone market in America has plateaued, now that most mobile network service providers removed phone subsidies and Apple offers unlocked iPhones directly to consumers (bypassing the U.S. wireless carriers).

In addition, the ongoing use of Facebook Messenger app is negatively impacting the legacy SMS revenue stream. When you combine that with the ongoing adoption of other popular mobile messaging software -- such as WhatsApp -- the trend is really troubling to mobile operators.

Besides, considering the outlook for Voice over Wi-Fi apps -- such as Google Hangouts Dialer -- the escalating OTT bypass trend now has the potential to cause a major market disruption. More mobile subscribers could downgrade to calling plans with fewer bundled cell network voice minutes.

That being said, comScore released data from its latest study of key trends in the U.S. smartphone industry for August 2015. Once again, Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share.

Meanwhile, Google Android led as the number one smartphone platform with 51.7 percent platform market share. Moreover, Facebook ranked as the top individual smartphone software application.

Smartphone OEM Market Share

191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (that's up 0.6 percentage points from May).

Samsung ranked second with 27.4 percent market share, followed by LG with 9.1 percent (that's up 0.9 percentage points), Motorola with 4.7 percent and HTC with 3.4 percent.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in August with 51.7 percent market share, followed by Apple with 44.1 percent (that's up 0.6 percentage points from May), Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone Software Apps

Facebook ranked as the top smartphone app, reaching 75.4 percent of the app audience (up from 73.3 percent the prior month), followed by Facebook Messenger (59.8 percent), YouTube (59.5 percent) and Google Play (52.1 percent).


Popular posts from this blog

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

Global EV Charging Revenue to Exceed $300B

During 2022, fuel prices increased very quickly, partly due to a number of macroeconomic reasons. In fact, the effects of the global COVID-19 pandemic are still impacting fuel prices, with many oil refineries having reduced capacity due to a prior fall in demand. Those significant events and other trends have created a demand for a growing variety of Electric Vehicles (EVs). While EVs have existed for decades, they really became a viable option for more consumers during the past five years. However, although EVs are suitable for some buyer needs, their usability is constrained by the current availability of battery charging infrastructure. EV Charging Market Development According to the latest worldwide market study by Juniper Research, revenue from electric vehicle charging will exceed $300 billion globally by 2027 -- that's up from $66 billion in 2023. Regardless, the Juniper analysis found that fragmentation in battery charging networks is restricting further EV adoption in some