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Public Cloud Computing Market will Reach $133B in 2018

Today, cloud computing is an essential enabler of forward-looking digital transformation projects that empower organizations across the globe. When combined with DevOps methodologies, these IT capabilities are helping developers rapidly build the infrastructure for new disruptive business models.

Over half of the enterprise IT market respondents to a recent survey report using public cloud services for their projects, according to the latest worldwide market study by Technology Business Research (TBR).

Findings from the comprehensive global study indicate that vendors offering built-in integrations for cloud and on-premises applications are best positioned to capture new customers.

Moreover, the study uncovered that hybrid IT, brokerage services and geographic expansion will support and sustain ongoing public cloud computing adoption, during 2016 and beyond.

"The public cloud market is getting a boost from broader IT trends such as hybrid IT, brokerage and global demand," said Jillian Freeman, senior analyst at TBR.

Besides, TBR believes that as this next wave of enterprise cloud adoption moves toward more large digital transformations from the C-Suite, professional services, integration and management are needed to address growing demand.

Public Cloud Market Development Trends

The growing ecosystem of vendors that are gathering around public cloud offerings also helps to fulfill vertical industry and geographic requirements, by extending cloud capabilities to include the most requested customization.

Interoperability and business process improvements are strategic areas of evolution among enterprise customers, and TBR estimates the public cloud market is poised to reach $133 billion by 2018.

The study findings also indicate that IT security, data ownership and consumer privacy remain barriers for some public cloud customers. But as vendors improve their capabilities, public cloud adoption will continue to increase as these issues are addressed.

The resulting TBR report highlights long-term opportunities for public cloud, the anticipated rates of cloud adoption and spending trends that will influence integration across customer IT environments.

TBR surveyed 2,850 cloud purchasing decision makers in large enterprises across North America, EMEA and APAC regions to explore the overall cloud market, identify the key players that will lead in public cloud and portray IT customer spending trends.

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