Skip to main content

Mobile Internet Users will Surpass 2 Billion in 2016

According to the latest worldwide market study by International Data Corporation (IDC), 3.2 billion people, or 44 percent of the world's population, will have access to the Internet in 2016. More than 2 billion will be using mobile devices to do so.

Growth in Internet access is taking place around the world, but some countries are seeing particularly rapid growth. Furthermore, the world's Internet users are performing a variety of activities online.

China, India and Indonesia lead the way -- they will account for almost half of the new user gains in Internet access globally over the course of the next five years.

The combination of lower-cost mobile devices and inexpensive wireless networks are making accessibility easier in countries with large low-income populations that could not previously afford to use the Internet.

The total number of mobile Internet users is forecast to rise by approximately 2 percent annually through 2020, unless significant new methods of accessing the Internet are introduced to accelerate growth.

Google, SpaceX, and Facebook are attempting to make the Internet available to the remaining 4 billion people via high altitude planes, balloons, and satellites. However, it's unclear how successful these endeavors will be and when they will be operational at scale.

"Over the next five years global growth in the number of people accessing the Internet exclusively through mobile devices will grow by more than 25 percent per year, while the amount of time we spend on them continues to increase," said Scott Strawn, program director at IDC.


IDC believes that this change in the way we access the Internet is fueling explosive global growth in mobile commerce applications and also mobile advertising spend.

Measuring what Internet users are doing online shows that many activities include billions of engaged people. For example, more than a billion people use the Internet to bank online, to stream music, and to find a job.

More than two billion people use email and read news while online. And more people than ever before are making product and service purchases online.

In 2015, more than $100 billion was be spent online in the following categories: travel, books, CDs and DVDs, downloading software apps, and online training classes. These purchases are enabled by online payment platforms that are making these transactions both easier and more secure.

As more people spend greater amounts of time and money online -- increasingly through smartphones and media tablets -- savvy marketers are recognizing this trend and they're shifting their budget allocation.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc