Skip to main content

Rising Demand for Encrypted Mobile Communications

Now the U.S. smartphone market is saturated, quarter-to-quarter changes in market penetration are very small.  Reporting key trends in the U.S. smartphone industry for October 2015, comScore released data from their latest market study.

Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the number one smartphone platform with 52.9 percent platform market share.

Once again, Facebook ranked as the top individual smartphone software application. Mobile communication apps will continue to be disruptive in the telecom sector -- in particular, market development for the encrypted open-source Signal app from Open Whisper Systems will be the one to watch in 2016.

Smartphone OEM Market Share

193.9 million people in the U.S. owned smartphones (77.9 percent mobile market penetration) during the three months ending in October -- that's half of one percent increase since the last quarter. Apple ranked as the top OEM with 43.3 percent of U.S. smartphone subscribers.

Samsung ranked second with 27.9 percent market share (up 0.6 percentage points from July), followed by LG with 9.8 percent (up 0.9 percentage points), Motorola with 5.1 percent (up 0.2 percentage points) and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.9 percent market share (up 1.5 percentage points from July), followed by Apple with 43.3 percent, Microsoft with 2.7 percent and BlackBerry with 1 percent.

Mobile operating system market share has evolved, and some are just no longer relevant within the U.S. market. Case in point, Symbian didn't register a meaningful market share in October and will be excluded in future ranking reports.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 77.3 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60 percent) and Google Play (52.6 percent).

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno