Skip to main content

Rising Demand for Encrypted Mobile Communications

Now the U.S. smartphone market is saturated, quarter-to-quarter changes in market penetration are very small.  Reporting key trends in the U.S. smartphone industry for October 2015, comScore released data from their latest market study.

Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the number one smartphone platform with 52.9 percent platform market share.

Once again, Facebook ranked as the top individual smartphone software application. Mobile communication apps will continue to be disruptive in the telecom sector -- in particular, market development for the encrypted open-source Signal app from Open Whisper Systems will be the one to watch in 2016.

Smartphone OEM Market Share

193.9 million people in the U.S. owned smartphones (77.9 percent mobile market penetration) during the three months ending in October -- that's half of one percent increase since the last quarter. Apple ranked as the top OEM with 43.3 percent of U.S. smartphone subscribers.

Samsung ranked second with 27.9 percent market share (up 0.6 percentage points from July), followed by LG with 9.8 percent (up 0.9 percentage points), Motorola with 5.1 percent (up 0.2 percentage points) and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.9 percent market share (up 1.5 percentage points from July), followed by Apple with 43.3 percent, Microsoft with 2.7 percent and BlackBerry with 1 percent.

Mobile operating system market share has evolved, and some are just no longer relevant within the U.S. market. Case in point, Symbian didn't register a meaningful market share in October and will be excluded in future ranking reports.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 77.3 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60 percent) and Google Play (52.6 percent).

Popular posts from this blog

GenAI Upside for Marketers and Salespeople

The global marketing and sales landscape is evolving rapidly. New business technology is a game-changer, promising to automate tedious tasks and unlock new levels of optimization. But is the market truly ready to embrace this technology? IDC predicts that by 2026, half of medium-sized businesses in the Asia-Pacific region excluding Japan (APEJ) will be using Generative AI (GenAI) based applications to automate and optimize marketing and sales processes. According to their latest worldwide market study, 47 percent of the midmarket segment in APEJ is already either exploring potential use cases or investing in GenAI tools. SMB Generative AI Market Development Also, 43 percent of companies in the midmarket segment anticipate that the technology will have the most impact on commercial marketing applications. Small and Medium-Sized Businesses (SMBs) and midmarket segments in APEJ have taken notice of the GenAI potential to revolutionize workflow in various industries. However, companies ar