Skip to main content

Rising Demand for Encrypted Mobile Communications

Now the U.S. smartphone market is saturated, quarter-to-quarter changes in market penetration are very small.  Reporting key trends in the U.S. smartphone industry for October 2015, comScore released data from their latest market study.

Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the number one smartphone platform with 52.9 percent platform market share.

Once again, Facebook ranked as the top individual smartphone software application. Mobile communication apps will continue to be disruptive in the telecom sector -- in particular, market development for the encrypted open-source Signal app from Open Whisper Systems will be the one to watch in 2016.

Smartphone OEM Market Share

193.9 million people in the U.S. owned smartphones (77.9 percent mobile market penetration) during the three months ending in October -- that's half of one percent increase since the last quarter. Apple ranked as the top OEM with 43.3 percent of U.S. smartphone subscribers.

Samsung ranked second with 27.9 percent market share (up 0.6 percentage points from July), followed by LG with 9.8 percent (up 0.9 percentage points), Motorola with 5.1 percent (up 0.2 percentage points) and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.9 percent market share (up 1.5 percentage points from July), followed by Apple with 43.3 percent, Microsoft with 2.7 percent and BlackBerry with 1 percent.

Mobile operating system market share has evolved, and some are just no longer relevant within the U.S. market. Case in point, Symbian didn't register a meaningful market share in October and will be excluded in future ranking reports.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 77.3 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60 percent) and Google Play (52.6 percent).

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of