Skip to main content

Bluetooth Low Energy Beacon Apps to Rise in 2016

Bluetooth Low Energy (BLE) Beacons have emerged as a major new wireless technology with a multi-billion dollar market development opportunity -- and it's a key part the emerging Internet of Things (IoT) ecosystem.

BLE Beacons provide a long list of next-generation uses cases in growing markets -- including indoor location proximity, in-store retail, smart home, smart city, industrial, mobile payments, wearables, mobile advertising, and ambient intelligence.

BLE beacons are now ready for mainstream adoption in 2016, following a strong 2015 third quarter in shipments and new contract signings, according to the latest worldwide market study by ABI Research. Moreover, the current use cases also create significant new demand for big data storage and software analytics applications.

"We populated our contract tracker with a handful of company names in the last quarter, including IKEA, H&M, Macy’s, Target, Pizza Hut, Elle, Espirit, McDonalds and Carrefour," said Patrick Connolly, principal analyst at ABI Research.

Meanwhile, companies like Groupon, Facebook and Google are starting to bring their SME beacon strategies to market. Adoption is now across the retail board with really strong interest from the quick-serve restaurants, as well as the banking sector.

Emerging Applications and High-Growth Markets

Additionally, the Out of Home (OOH) advertising market is showing rapid expansion, with the first major deployments in Europe. Case in point, StrÓ§er announced plans for 50,000 deployments in Germany, with Exterion Media following suit in Holland and the UK.

India is also a recent market adopter, with InteractionOne deploying a 1,000 beacon network. There are already some very large asset tracking contracts for BLE beacons in industrial, vending, hospital and airport market sectors.

According to the ABI assessment, most vendors are now shipping devices for multiple beacon deployment projects in the tens of thousands. This is a major upgrade from 2014, indicating that a lot of retailers are accelerating their plans for 2016.

As ABI Research correctly predicted in August 2015, Sensoro is emerging as a major market player, with more than 110,000 beacons deployed in China and some additional major orders lined up for 2016.

"Interestingly, vendors have not seen significant demand for Eddystone as of yet, with many waiting for Google to reveal its hand, as well as for the arrival of dual iBeacon/Eddystone solutions," concludes Connolly. "Most OEMs are working on solving the latter by incorporating power efficient solutions and/or including two batteries. Google's new Web Bluetooth API may also help to drive adoption in 2016."

Popular posts from this blog

Digital Transformation Growth Defies Market Volatility

The forward-looking CEO's commitment to ongoing investment in Information Technology (IT) is persistent. Worldwide IT spending is forecast to total $4.4 trillion in 2022 -- that's an increase of 4 percent from 2021, according to the latest worldwide market study by Gartner, Inc.   "This year is proving to be one of the noisiest years on record for CIOs," said John-David Lovelock, vice president at Gartner . Regardless, digital transformation remains a high priority across the globe. Geopolitical disruption, inflation, currency fluctuations, and supply chain challenges are among the many market volatility factors vying for attention, yet contrary to what Gartner saw at the start of 2020, enterprise CIOs are accelerating IT investments in 2022. Digital Transformation Market Development As a result, purchasing and investing preferences will be focused on areas including data analytics, cloud computing, seamless customer experiences, and IT security. Inflation impacts on

IoT Device Management Demand Gains Momentum

More forward-thinking CIOs and CTOs are focused on the adoption of the Internet of Things (IoT). Management challenges are top of mind for those who have already deployed a large number of sensors and associated network edge devices. Device management services are evolving in response to a greater breadth of new device technologies such as edge intelligence and related connectivity solutions, as well as the customer scalability and security of IoT deployments. But forward-looking suppliers are also preparing for a world where 41.3 percent of the connected devices will be using some form of Low Power Wide Area (LPWA) technologies by 2026. IoT Device Management Market Development Since IoT customers increasingly need to manage a larger fleet of connected devices, ABI Research now forecasts that IoT device management services will exceed $36.8 billion in revenues by 2026. Standardization is beginning to play a bigger role in device management services, as more connected devices use LPWA t

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut