Skip to main content

Mobile Service Provider Market Development Challenge

The vast majority of American mobile phone users already have a smartphone, many are using second or third-generation devices with a large display and ample storage for their needs. So, what's missing in this scenario? Enough new customers to fuel ongoing demand for profitable mobile data services.

comScore reported the key trends in the U.S. smartphone industry for December, 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the number one smartphone platform with 53.3 percent platform market share.

Facebook continues to be ranked as the top individual smartphone software application, with Google maintaining the most apps on a typical user's device. That being said, mobile network service providers are now seeking upside opportunities for growth. Clearly, it's a significant market development challenge.

Smartphone OEM Market Share

197.4 million people in the U.S. market owned smartphones (79.3 percent mobile market penetration) during the three months ending in December, 2015.

Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September).

The leaders are followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points) and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent and BlackBerry with 0.9 percent.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 76.8 percent of the software app audience, followed by Facebook Messenger (62.5 percent), YouTube (61.3 percent) and Google Play (51.9 percent).

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a