Skip to main content

Transition in Mobility Product Operating System Software

Demand for mobile devices also drives the associated software upside potential. Recent estimates show that 1.74 billion smartphones, media tablets, two-in-one PCs and notebooks shipped in 2015 -- that's a year-on-year increase of 5 percent, according to the the latest worldwide market study by Canalys.

Growth was driven by two-in-ones and smartphones, while tablets and notebooks declined. According to the Canalys analyst assessment, Microsoft has experienced the greatest challenge from the pivotal shift to mobility. Its share of the total mobility market was just 12 percent, against Google (Alphabet) at 70 percent and Apple at 17 percent.

Shipments of mobility products running the Linux-based operating system (OS) increased by over 200 percent. This was primarily driven by YunOS shipments, which became the third largest smartphone platform in China within the fourth quarter of 2015. In the notebook PC space, there are similar shifts in the OS landscape.

Open Source OS Gains Market Share

Chromebook shipments were up 22 percent annually in 2015, and the number of notebook PCs shipping without Microsoft Windows is increasing. Opting for an alternative open source OS, such as Ubuntu, can significantly reduce the cost of a notebook PC. This is an attractive proposition for low-income consumers.

The consumer electronics industry is also grappling with other shifts in dynamics. Google Android grew only 6 percent as tablets went into a decline, denting the 10 percent growth from its smartphones alone, which was driven by Alphabet’s vast base of ODMs. But despite Apple also suffering heavy declines in tablets, iOS share grew by 10 percent and OS X notebooks by 7 percent.


"The tablet market declined throughout 2015 as replacement cycles lengthened. Tablet vendors need to get people excited about the category once again. A good start would be to make these products more versatile. Apple is now emphasizing productivity on tablets, an area where Microsoft arguably leads and Android trails," said Tim Coulling, senior analyst at Canalys.

Apple has gained share with the iPad Pro, which outsold Microsoft’s Surface in Q4. However, there is work to be done to maintain this momentum, and numerous trade-offs must be made when trying to use the iPad Pro as a notebook PC replacement -- which the Microsoft Surface does very well.

How Mobile Cloud Apps Impact Demand

That being said, Microsoft grew shipments year on year for two-in-ones and tablets, but this was offset by the declining notebook PC market and a change in attitude toward its acquired smartphone business.

Smartphones running Windows fell by 20 percent as Microsoft shifted focus from devices to services during 2015. The future for Windows 10 Mobile is now in question. Canalys believes that Microsoft needs to attract high-profile OEMs and generate consumer demand.

"Creating a premium Surface Phone might generate some buzz about the platform, but it will be risky and repeating what it has achieved in the tablet space will be tough," added Coulling. "It must get OEMs to buy into a platform in decline as well as convince consumers to switch from an iPhone or high-end Android smartphone."

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of