Skip to main content

Large Smartphones are Driving Mobile Video Usage

Mobile network service providers in the United States are making adjustments to their offerings, to better accommodate the growing customer demand for streaming video. Meanwhile, many savvy smartphone users now reduce their cellular data service costs by connecting to Wi-Fi networks.

Eighty-one percent of all American smartphone users now stream video on their devices, according to the latest market study by The NPD Group. The trend gained new momentum during the course of 2015.

Video Usage Demographic Segmentation

This smartphone use-case is being driven primarily by device users who are 25 and younger, who spend twice as much time watching video content on YouTube and Netflix mobile apps, when compared to users who are over the age of 25.

As a result of this uptick in video consumption, smartphone users who are 25 and younger outperform older age groups in terms of cellular and Wi-Fi data consumption levels generated by video applications.

These users consume, on average, 6.2 GB of data (cellular and Wi-Fi combined) for video streaming purposes each month, versus older smartphone users who use an average of 4.9 GB of data for video streaming monthly.


Wireless Network Usage Characteristics

And while the majority of video streaming occurs over Wi-Fi networks at home or via free hotspot services, smartphone users now rely on cellular data more than ever.

According to the NPD assessment, the average U.S. smartphone user consumes close to 3 GB of cellular data per month, with video streaming serving as the top application driving that data consumption.

"Americans are spending more time watching videos on their smartphones than ever before, as the adoption of smartphones that boast larger displays increases," said Brad Akyuz, practice research director at The NPD Group.

This mobile video streaming behavior is further bolstered by the new offerings of wireless operators, such as the T-Mobile 'Binge On' and the Verizon Wireless 'go90' service, which run on free sponsored data capacity.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,