Skip to main content

4K Video will Drive OTT Streaming Media Demand

Over-the-top (OTT) video adoption continues to disrupt the legacy pay-TV market. In its latest analysis on the online streaming media adapter market, ABI Research examined the impact of new lower-priced devices and the mounting pressures within the global consumer electronics industry.

People now have many ways to stream video entertainment. Moreover, the ongoing introduction of new, cost-efficient devices with innovative functionality has the capability to swiftly change the competitive landscape. Meanwhile, traditional pay-TV providers continue to increase service subscription and set-top box rental prices.

"The rise of Google's Chromecast devices, along with the Amazon Fire TV Stick, generated interest in the stick or dongle form factor, but these successes speak more toward pricing than design," says Michael Inouye, principal analyst at ABI Research.

Streaming Media Market Development

In China, according to the ABI assessment, the streaming media stick form factor is less popular than the box or puck because pricing between these device types is relatively similar.

Superior UI interface design could eventually help Apple gain new momentum, but it has been difficult so far. Voice support quickly grew in popularity and touch interface has potential, but it has yet to make significant headway in the TV or core gaming markets.

The market in China remains the largest single market for streaming media adapters. Recently, it had some of its growth opportunity muted, as restrictions to content and services within its domestic market impacted streaming media adapter growth.

The console gaming ban was lifted in China, which some analysts speculate may see video gaming reignite consumer excitement, but PC and mobile gaming remain the strongest markets -- making it a big challenge for these streaming platforms.

New 4K Video Streaming Upside Potential

Gaming is not an easy growth path for streaming media adapters to pursue. Many brands tried and failed with this strategy -- including OUYA, Sony PlayStation TV and Vita TV.

The gaming market is well-served by existing devices, which when coupled with heightened pricing pressures in the streaming media adapter market puts gaming-centric devices in a challenging position.

"While gaming is challenging, 4K is becoming an easy way for competitors to differentiate their offerings and to create pricing tiers within the company's product portfolios," concludes Inouye.

China again leads the 4K market in this regard, with Roku, Amazon, and NVIDIA all adding 4K options to their product portfolios. Future applications like smart home integration could expand the market potential, but ABI believes that there will continue to be strong competition from existing connected devices.

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Flexible Working: Why Company Culture Matters

The main reasons for the Great Resignation are obsolete leadership, fearful middle managers, and a toxic culture that hinders employee engagement. Perhaps that's why some organizations are still struggling with the consideration and development of a flexible working model.  They're incapable of evolving to a more enlightened approach to work where employees are treated with respect. They're stuck in a bygone era of the 20th-century industrial revolution where 'shareholder value' tops all other values, and where spreadsheets and financial data analysis drives all key decision making. We should not be surprised that 76 percent of human resource (HR) leaders now feel that hybrid work challenges an employee's connection to organizational culture, according to a recent survey by Gartner. A 2022 poll of HR leaders reveals the most challenging aspect of setting their hybrid strategy is adjusting the current organizational culture to support a hybrid workforce. In fact,

Energy Sector IoT Cybersecurity Gains Momentum

The electric distribution industry continues to invest in digital transformation projects. Advanced Metering Infrastructure (AMI) technology is becoming a driver for connected electricity meters, which will reach an installed base of 1.3 billion by 2027. AMI growth is prompting utilities and energy suppliers to revisit their IT infrastructure security and device management operations, according to the latest worldwide market study by ABI Research. Energy Infrastructure Security Market Development Digitization of traditional electricity grids and the modernization of the aging energy infrastructure is among the top concerns for utility operators and governments worldwide. Security for last-mile energy consumption applications was frequently overlooked. "However, the introduction of AMI, smart metering, and grid digitization is steadily increasing spending for secure management services, assisting implementers to transition to IT (information technologies) and OT (operational techno