Skip to main content

Why Value-Added Cloud Computing Services Matter

According to the latest global Cloud Price Index (CPI) study, the cloud services sector isn't a commodity market, with price barely impacting market share as customers look for value-added services. Moreover, cloud computing skills and proven experience are still in short supply. That's why cloud service buyers seek information, guidance and support from vendors.

The CPI research demonstrates that reduced cloud pricing hasn't significantly changed buyer sentiment. Instead, the supply of higher-value cloud services is key to long-term, sustainable and profitable vendor growth strategies.

451 Research finds that virtual machine pricing has dropped 12 percent on average over the past 18 months, while the price of storage, NoSQL, load balancing, bandwidth and other cloud services have remained stable and continue to provide margins.


Exploring the Cloud Market Dynamics

Analysts believe that as the price for cloud compute continues to fall toward zero, the savvy hyperscale vendors will add higher-value cloud services as quickly as they can, recognizing that the margins currently enjoyed on bulk sales of compute resources are not sustainable.

Furthermore, data from the CPI study shows that the lowest-cost service providers have not won greater market share as a result of their pricing strategy. Instead, customers value their additional services, local hosting and support by partnering with a familiar brand.

"Despite all the noise about cloud becoming a commodity, our research demonstrates a very limited relationship between price and market share. Certainly, being cheap doesn’t guarantee more revenue, and being expensive doesn’t guarantee less. Cloud is a long way from being a commodity," said Dr. Owen Rogers, research director at 451 Research. "In fact, the real drama is the race to the top, rather than a race to the bottom."

451 Research correlated global pricing for the CPI small basket of goods against market share data. The resulting Cloud Commodity Score (CCS) measures this price sensitivity -- the higher the CCS, the bigger the impact price has on market share.

According to the 451 Research assessment, the U.S. market is where a lower price is most likely to drive market share, yet even here, the CCS is only 18 percent. By virtue of its size and economies of scale, the U.S. is currently the cheapest market for cloud services.

Cloud Service Market Development Opportunities

451 Research analysts believe this low CCS score demonstrates that there are still opportunities to add-value in the U.S. market, although most service providers still need to find their key point of differentiation in a crowded me-too vendor marketplace.

In Europe, price has less impact on market share with a CCS of 12 percent, and customers paying on average 3 percent more than the U.S. market. With a CCS of just 4 percent, APAC cloud price changes have minimal impact on market share, reflecting the finding that services in this fractured market cost about 19 percent more than in the U.S. market.

451 Research analysts believe Europe and APAC present more opportunities for cloud service providers than the U.S. because the markets are fractured, with concerns about data protection across borders and a need for local services to meet local performance needs.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p