Skip to main content

Mobile Streaming Media Encryption Drives Disruption

Reports of the doubling in audio and video related mobile network traffic within 2015 highlights the fact that the demand for multimedia entertainment on smartphones and media tablets continues to grow.

Meanwhile, revelations of Internet spying by governments, and content vendors worried about the quality of the consumer experience, are driving the mobile communications industry toward end-to-end encryption of more data traffic.

According to the latest worldwide market study by ABI Research, apps enabled with content encryption eliminated nearly 60 percent of the traditional video and audio optimization market in 2015.

Streaming Media Market Development

Moving forward, telecom operators and vendors need to make significant operational moves to protect network performance and create a competitive advantage with streaming media entertainment.

"With encryption here to stay, network operators need new tools to manage mobile broadband traffic," said Joe Hoffman, vice president at ABI Research. "We expect 85 percent of traffic to be encrypted. But that leaves 15 percent that can be optimized, and that is a significant network load."

In the months ahead, telecommunication service providers and their vendors now face the challenge of coping with relentless demand for mobile data traffic without the proper tools to manage it.

This obstacle coupled with the increased use of difficult-to-manage protocols, such as UDP, and inflexible data services could hinder network operators if they do not find ways to reboot their traffic management strategies.

 Streaming Media Market in Transition

ABI analysts suggest that all affected parties should take proactive steps to address the IP traffic demand. Leading telecom infrastructure vendors all have traffic management solutions to keep network operations steady, and next-generation solutions that perform with encrypted streaming media are coming.

Besides, non-traditional vendors have a significant opportunity. ABI believes that telecom network operators should also consider new flexible solutions -- such as the "IP Traffic Manager" from Openwave Mobility, or the "Fairshare Traffic Management" from Sandvine -- to successfully manage the next-generation data traffic.

While content encryption clearly disrupted the data optimization market, it does not mean the end of vendor opportunities. According to the ABI assessment, the exponential growth of online digital  media traffic will make even the residual optimization attractive to vendors that survive this huge market transition.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic